Company Description Mavlers is a global digital marketing and technology partner that supports organizations as a scalable, behind-the-scenes growth engine. With over 90,000 projects delivered by a team of 800+ experts across more than 52 countries, Mavlers collaborates with leading brands such as Disney, National Geographic, Incubeta, and Ogilvy. The company offers end-to-end services in CRM, MarTech, SEO, PPC, and Web Development, integrating seamlessly into client workflows.

Mavlers focuses on co-owning outcomes, helping partners expand services, onboard more clients, and achieve sustainable growth without building large in-house teams. The team also shares industry-leading insights through content and thought leadership that address real-world marketing and technology challenges.

Role Description The CRM Strategist is a full-time remote role responsible for designing and optimizing CRM strategies that drive customer engagement, retention, and revenue growth. In this role, the individual will analyze customer data, segment audiences, and develop lifecycle journeys, campaigns, and automations across CRM platforms. The CRM Strategist will collaborate with marketing, sales, and technology teams to align CRM initiatives with broader business goals, ensuring consistent messaging and seamless integration with MarTech tools.

Daily tasks include building and refining workflows, testing and tracking campaign performance, providing actionable insights, and documenting best practices.



The role also involves staying current with CRM trends and recommending improvements to enhance personalization, deliverability, and overall customer experience.

Qualifications

- Strong CRM strategy and execution skills, including customer journey mapping, audience segmentation, and lifecycle marketing.
- Proficiency with CRM platforms (e.g., HubSpot, Salesforce, Klaviyo, or similar tools) and experience integrating them with MarTech ecosystems.
- Data analysis and reporting capabilities, including interpreting performance metrics, running A/B tests, and making data-driven recommendations.
- Experience collaborating with cross-functional teams such as marketing, sales, and development to implement CRM initiatives.
- Solid understanding of digital marketing channels (email, SMS, paid media, web) and how they connect within a CRM-led strategy.
- Excellent written and verbal communication skills, with the ability to translate complex data and technical concepts into transparent business insights.
- Ability to work independently in a remote environment, manage multiple projects, and prioritize tasks in a fast-paced setting.
- Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience.
- Prior experience in an agency or consulting environment and familiarity with global client collaboration are beneficial.

📌 CRM strategist (India)
🏢 Mavlers
📍 India