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Role Description The Creative Copywriter is a full-time, on-site role based in Mumbai. This role involves crafting compelling copy for digital and offline channels, including website content, social media posts, email campaigns, advertisements, and packaging text.

The Creative

Copywriter will work closely with marketing and design teams to develop brand-aligned messaging, support campaign concepts, and maintain a consistent tone of voice across all touchpoints. Daily tasks include brainstorming ideas, researching industry and audience trends, drafting and revising copy, and adapting content for different formats and platforms. The role also includes collaborating on content calendars, participating in creative reviews, and ensuring all written materials reflect the brand’s focus on healthy, diet-friendly meals.

Qualifications

- Candidates should possess strong Writing and Creative Writing skills for crafting engaging, brand-aligned copy across multiple formats.
- Candidates should possess Web Content Writing skills to create clear,



user-friendly content for websites, landing pages, and digital campaigns.
- Candidates should possess effective Communication skills to collaborate with cross-functional teams and present creative concepts clearly.
- Candidates should possess strong Creativity Skills to develop original ideas, storytelling angles, and campaign concepts that resonate with diverse audiences.
- Experience in marketing, advertising, or brand communications, preferably in food, wellness, or consumer brands, is beneficial.
- Proficiency in English with excellent grammar, attention to detail, and the ability to adapt tone and style for different channels.
- Ability to work on-site in Mumbai, manage multiple projects, and meet deadlines in a rapid-paced environment.
- A bachelor’s degree in Communications, Marketing, English, Journalism, or a related field is preferred but not mandatory if supported by relevant experience.

📌 Creative Copywriter (Mumbai)
🏢 Meals on Me
📍 Mumbai