About Ownly:

At OWNLY (Backed by Rapido), we are redefining the food delivery landscape.

Our mission is simple but radical: to make food delivery fair, transparent, and exactly what the customer ordered—no hidden fees, no inflated prices, and zero fluff. We’re just getting started, and we’re building a platform that respects every stakeholder in the ecosystem, from the kitchen to the doorstep. We are a lean team of problem-solvers, innovators, and relentless doers.

By leveraging a reliable delivery network, we connect customers to their favorite local eats while ensuring our restaurant partners keep more of their hard-earned revenue. If you’re looking to disrupt a multi-billion dollar industry with honest tech and fair pricing, you’ve found your next challenge.

What You’ll Do (Responsibilities)

? Design (Concept & Hook Development)

- The Big Idea: Brainstorm and design overarching creative concepts and messaging angles for product launches, brand campaigns, and marketing initiatives.
- Voice & Tone Ownership: Establish, evolve, and guard the brand’s voice, ensuring consistency whether a piece is casual and humorous or professional and authoritative.
- Creative Collaboration: Partner directly with Designers, Motion Graphics Artists, and Product teams to align words with visual layouts from day one.

? Plan (Messaging Strategy)
- Content Mapping: Plan how core messaging frameworks translate across a user journey—from a short-form social hook to a deep-dive landing page or automated email flow.
- Audience Segmentation:



Research and understand different customer personas to plan copy that directly addresses their specific pain points and triggers.
- SEO & Intent Strategy: Infuse keyword research naturally into web copy to plan long-term search visibility without sacrificing readability.

? Execute (Writing & Optimization)
- Multi-Format Writing: Draft compelling copy across a massive range of touchpoints, including:
- Short-form: Social media, performance ads (Meta/Google), push notifications, and headlines.
- Long-form: Landing pages, email newsletters, blogs, and scripts for video/motion graphics.
- Conversion Optimization (CRO): Write high-converting CTAs (Calls to Action) and continuously iterative variations for A/B testing to lift campaign performance.
- Editing & Proofing: Deliver clean, crisp, and error-free copy under tight deadlines while maintaining a meticulous eye for detail.

What We’re Looking For (Requirements)

- Experience: 3+ years of professional copywriting experience, ideally within a fast-paced agency, tech company, or D2C brand.
- Portfolio: A solid portfolio showcasing a variety of writing styles—from punchy ad creatives and high-converting landing pages to engaging long-form stories.
- Empathy-Driven: The rare ability to step directly into the shoes of the customer and write exactly what they need to hear to trust a brand.
- Adaptability: Proven ability to switch voices seamlessly between different channels and audience segments.
- Familiarity with Growth: A basic understanding of digital marketing metrics (CTR, conversions, bounce rates) and how copy directly influences them.

📌 Copywriter (Bengaluru)
🏢 Ownly
📍 Bengaluru