COMPANY DESCRIPTION

Giraffe Partners is a brand and marketing consultancy for Indian manufacturing SMEs, capital markets, and growth brands. Operationally strong businesses that are commercially underestimated.

- A full-service agency that transforms bold ideas into impactful, results-driven brand experiences
- Blends visionary creativity with practical execution across content and brand strategy, packaging design, video and content production, digital marketing, SEO, and custom website development
- Works with clients worldwide, including India, the USA, Canada, and Singapore
- Focuses on measurable outcomes and sustainable, data-informed growth
- Partners with businesses launching new products, scaling their digital presence, or rebranding, ensuring campaigns that both inspire and perform
- Grounded in purpose and a client-first mindset, positioning itself as a long-term partner in building strong, future-ready brands

ROLE DESCRIPTION

This is a full-time, on-site role based in Dehradun. You will own content strategy across a multi-client portfolio, translating brand briefs into clear communication directions and carrying them through to execution across social media, website, PR, print, email, and campaigns.

We are looking for someone who understands why a brand needs to communicate, not only what to post. You will read a brief, ask the right questions, identify the objective, and build a content direction that is both on-brand and commercially relevant. You will report to the Founder and Creative Director and work closely with designers, videographers, and the wider marketing team, with the confidence to present ideas to clients and internal teams.

Day-to-day responsibilities:





- Social media strategy- Develop platform-specific content strategies, build monthly and weekly content calendars, and ideate reels, statics, carousels, and stories with strong hooks, captions, and CTAs
- Research and insight-Research audiences, competitors, industries, trends, and cultural moments; track content performance and turn results into insight that sharpens future communication

- Website and landing pages- Develop website content, messaging, and landing-page copy, keeping communication consistent between the site and social channels

- PR and announcements- Draft press-release concepts and messaging, develop company and founder announcements, identify PR-led content opportunities, and repurpose coverage into social content

- Print and collateral- Conceptualize brochures, flyers, posters, and other marketing collateral, developing copy that follows the brand's tone and visual identity

- Gifting and occasion campaigns- Develop gifting campaign concepts and festival-based narratives, along with the social and marketing communication around them

- Email and brand communication- Develop email campaigns, emailers, and newsletters, maintaining a consistent brand voice across internal and external communication
- Campaign strategy- Take campaigns from brief to execution, building narratives, content pillars,



and themes; brief designers and videographers, present ideas to clients, and optimise based on performance

MUST-HAVES

- 2+ years of experience in content strategy, content marketing, social media, copywriting, or a related role
- Strong understanding of social media platforms, especially Instagram and LinkedIn, with a transparent grasp of branding and brand voice
- Proven ability to independently develop content strategies and calendars across multiple brands or projects at once
- Solid creative thinking and ideation, with a good eye for design and visual aesthetics
- Strong research and analytical skills across audiences, competitors, and trends
- Comfortable using AI and research tools to accelerate ideation, research, content development, and execution
- Excellent written and verbal communication, with the confidence to present ideas to clients and internal teams
- Ownership mindset: able to take a brief and run with it rather than wait for step-by-step instructions
- Reliable presence in Dehradun for on-site collaboration

NICE-TO-HAVES

- Agency experience, ideally across multiple industries or brands
- Experience with B2B or D2C brands
- Experience owning campaign planning end to end
- Basic understanding of performance marketing
- Working knowledge of Hindi for audience engagement across India
- A portfolio demonstrating strong content strategy and creative thinking

HOW TO APPLY

Send your CV and a portfolio or work samples that show your content strategy and creative thinking, along with a short note on a campaign or piece of content you are most proud of and why it worked. Apply at [email protected].

📌 Content Strategist (Abohar)
🏢 Giraffe Partners
📍 Abohar