(JD):-

Develop and execute the company's overall marketing strategy, overseeing branding, digital marketing, performance marketing, SEO, website, content, creative, social media, PR, events, and all marketing initiatives aligned with business objectives.

Drive marketing-qualified lead (MQL) generation, customer acquisition, lead quality, and maximize marketing's contribution to revenue through data-driven campaigns.

Plan, execute, and optimize integrated online and offline marketing campaigns, including branch launches, exhibitions, seminars, webinars, promotional events, and strategic partnerships.

Will be accountable for website performance Lead website performance, UX, CRO, SEO, campaign landing pages, analytics, competitor analysis, and market research to improve customer experience and conversion rates.

Manage the annual marketing budget, external agencies, creative partners, media vendors, and technology platforms while ensuring maximum ROI and cost efficiency.

Build, lead, mentor, and evaluate the Marketing team by setting explicit KRAs, KPIs, performance standards,



and fostering a high-performance, innovation-driven culture.

Implement AI-powered marketing tools, automation platforms, CRM integrations, and emerging technologies to improve productivity, campaign effectiveness, and customer engagement.

Collaborate closely with Sales, Operations, Product, and Branch teams to align marketing strategies with business growth, customer needs, and organizational goals.

Monitor, analyze, and present marketing performance through actionable insights, continuously optimizing campaigns, brand positioning, customer acquisition strategies, and revenue growth.

Key Performance Indicators (KPIs)

Cost per Lead (CPL)

Marketing Qualified Leads (MQLs)

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Marketing ROI

Lead-to-Sale Conversion Rate

Website Traffic & Conversion Rate

Organic Traffic Growth

Brand Awareness & Engagement

Revenue Contribution from Marketing

Budget Adherence

Team Performance

📌 CHIEF MARKETING OFFICER (India)
🏢 IRISH EXPERT
📍 India