Omnichannel Category Manager – Home, Gifting & Lifestyle

Brand: Mubhi by Studio ABD

Location: Bengaluru

Experience: 3-4 years

About Mubhi Mubhi is a design-led home, décor and gifting brand by Studio ABD. We create meaningful, contemporary products rooted in thoughtful design, craftsmanship and everyday rituals. From tableware and lighting to objects for celebration, gifting and living, Mubhi brings a distinctive Indian sensibility to up-to-date homes and experiences.

Role Purpose We are looking for an entrepreneurial Omnichannel Category Manager to build Mubhi’s product categories into a growing, commercially sharp and design-sensitive business.

This role will own the journey from identifying product opportunities and planning launches to website merchandising, stock visibility, digital campaigns, collaborations, B2B gifting and selective offline retail opportunities. The person should be equally comfortable working with a product moodboard and a sales dashboard.

Key Responsibilities

- Create quarterly category plans covering new launches, hero products, festive collections, gifting bundles, price architecture and products to improve or discontinue.
- Work closely with the Studio ABD design and development teams to turn product ideas into commercially viable offerings with explicit target price, margins, MOQ, timelines and launch plans.
- Own website merchandising across collections, product pages, imagery briefs, product descriptions, bundles, cross-sell recommendations, seasonal storefronts and stock visibility.
- Maintain weekly category performance dashboards covering revenue, conversion, average order value, repeat purchase, product sell-through, stock ageing, gross margin, CAC and ROAS.




- Build and execute a monthly campaign calendar around festivals, weddings, housewarming, corporate gifting, design collaborations and relevant lifestyle occasions.
- Coordinate with performance marketing partners and internal marketing teams to improve traffic quality, conversion and return on marketing spend.
- Build collaborations with architects, interior designers, boutique hotels, curated stores, wedding curators, design platforms and corporate gifting buyers.
- Develop B2B and corporate gifting opportunities through clear catalogues, price bands, customisation options, lead follow-up and seasonal outreach.
- Identify and execute selective offline opportunities such as pop-ups, exhibitions, partner stores, hotel boutiques and corporate showcases.
- Work with operations and customer support teams to improve fulfilment, packaging experience, customer reviews, repeat orders and return-related learning.
- Track market, design and consumer trends in home décor, gifting and lifestyle, converting relevant insights into actionable product and campaign ideas.

- Candidate Profile

- 4–6 years of experience in category management, e-commerce, merchandising, D2C growth, marketplace business or brand commerce.
- Experience in home décor, furniture, lifestyle, gifting, fashion accessories, premium consumer products or design-led retail will be preferred.
- Strong commercial understanding of pricing, margins,



inventory, product sell-through and campaign performance.
- Hands-on familiarity with Shopify or similar e-commerce platforms, Google Sheets or Excel, Meta and Google campaign metrics, GA4 and CRM or WhatsApp marketing.
- Strong aesthetic judgement and sensitivity towards product, imagery, storytelling and brand presentation.
- Ability to independently coordinate designers, vendors, photographers, agencies, sales and operations teams.
- Comfortable working in a fast-moving, entrepreneurial environment where systems are still being built.
- Clear communication, ownership mindset, curiosity and a practical bias towards execution.

- Success in the First 12 Months

- Build a disciplined annual product and campaign calendar.
- Launch 3–4 commercially planned collections, festive drops or category-led initiatives.
- Establish a weekly category and sales performance dashboard.
- Improve the website’s product storytelling, merchandising, bundles and conversion journey.
- Create a measurable digital campaign system with clear reporting on revenue, CAC and ROAS.
- Develop an active B2B pipeline for corporate gifting, hospitality, architects and curated retail partners.
- Execute 2–4 selective offline pilots with documented sales outcomes and learning.
- Establish Mubhi as a consistent, recognisable and commercially stronger design-led lifestyle brand.

- What We Offer An opportunity to build a high-potential Indian design and lifestyle brand from the ground up, working directly with Studio ABD’s creative, product development and business teams. This is a role for someone who wants to create visible impact, not simply manage an existing category.

📌 Category Manager (Bangalore Metropolitan Area)
🏢 Studio ABD
📍 Bangalore Metropolitan Area