Purpose The Business Head General Business should believe in MONEY NEVER SLEEPS and express complete belief in developing, implementing, and executing strategic business plans in the 100200 Cr bracket. This role is responsible for driving revenue through government procurement (GeM portal, state && central tenders), institutional sales, and channel management across the General Business product portfolio including ultrasound systems, patient monitors, syringe pumps, and allied devices.

Scope

This role covers

Government business through GeM portal(SSMED rated 4.9/5 largest seller on GeM) , DGS&D; rate contracts, and state/central tenders

Institutional and hospital sales (government && semi-government hospitals, medical colleges, ESI, railways)

Distributor and channel partner management across geographies

Sales team leadership and performance management

Product portfolio: Ultrasound systems, Patient Monitors, Syringe &

- Infusion Pumps, and allied devices

Key Responsibilities

Strategic Planning &&

- Business Development &&
- P/L Responsibility

Develop and execute short-term and long-term business strategies for the General Business (GB) vertical

Identify and develop recent markets, customer segments, and revenue channels in the govt/institutional space

Set sales targets, KPIs, and accurate forecasting models for the GB portfolio

Drive data-driven sales performance using CRM tools and AI-based analytics

Government Business &&

- Tender Management

Lead end-to-end tender management identification, bid preparation, submission, and negotiation

Manage and grow the company's GeM (Government e-Marketplace) portal presence and orders

Build and maintain relationships with government procurement authorities, CMSS, TNMSC, and state medical corporations

Ensure timely submission of tenders, compliance with L1/technical requirements, and performance bank guarantees





Track and respond to CPPP, GEM, state e-procurement portals proactively

Sales Operations &&

- Revenue Management

Oversee sales operations and ensure achievement of revenue targets

Monitor order pipeline, collections, and receivables to ensure healthy working capital

Ensure compliance with healthcare regulations, GeM policies, and company quality standards

Manage pricing strategy, discount structures, and margin controls across product lines

Team Leadership

Recruit, train, and lead a high-performance GB sales team across regions

Set individual performance goals and drive a results-oriented culture

Conduct regular reviews, coaching sessions, and field visits with the team

Channel &&

- Stakeholder Management

Build and manage relationships with distributors, dealers, and channel partners for GB products

Negotiate channel agreements, appointment terms, and performance commitments

Engage with key institutional stakeholders hospital administrators, biomedical engineers, purchase officers

Customer Focus

Ensure high customer satisfaction through after-sales support coordination and strong retention strategies

Handle escalations with defined TAT and gather structured market feedback for product improvement

Drive repeat business through proactive account management and service excellence

Qualification &

Experience Score

Bachelor&s; degree in Business, Marketing, Biomedical Engineering, or related field (MBA preferred)

12-15 years of sales/business development experience, with at least 5-8 years in a leadership role in the medical sale in Color Doppler sector.

Proven track record in government sales GeM portal, state/central tenders, DGAFMS, and institutional procurement is MANDATORY

Experience managing large geographies with distributed sales teams

Excellent negotiation, relationship management, and stakeholder engagement skills

Stable Tenure in past exp. Average 3-4 yrs.

📌 Business Head GB (Medical Equipments) (India)
🏢 Talent Leads HR Solutions
📍 India