You will own outbound business development for the Accounting-As-a-Service and Finance-as-a-Service line: identifying accounting practices, bookkeeping firms, fiduciary/administratiekantoor businesses and finance-heavy SMEs across the Netherlands, Belgium, Ireland and the UK, opening conversations with partners and finance leaders, and carrying them to a qualified first meeting with our European partners.

You are not expected to close engagements alone or to be a technical accountant. You are expected to generate consistent, high-quality pipeline, to speak credibly about outsourced finance delivery, and to run a disciplined CRM.

We are looking for enthusiastic sales/ business development skilled with relevant Experience in B2B Sales in European/ US/Canada SME market.

KEY RESPONSIBILITIES:

Pipeline generation:

- Build and maintain targeted prospect lists of accounting firms, fiduciaries and SMEs across assigned European markets, using LinkedIn Sales Navigator, Apollo.io, etc
- Run multi-channel outbound: cold email sequences, LinkedIn outreach, and cold calling into European time zones
- Manage inbound and marketplace channels including Clutch, Upwork and similar platforms — responding to briefs, writing proposals, and converting enquiries into calls
- Achieve agreed monthly targets for qualified meetings booked and pipeline value created

Qualification & client conversations

- Run discovery conversations: current finance team structure, volumes, software stack, pain points around capacity, close timelines and staff turnover.




- Qualify opportunities against our delivery capability and commercial thresholds before passing them forward.
- Prepare briefing notes so European partners walk into every meeting with full context.
- Support proposal and pricing preparation alongside the delivery team; follow up until decision

Market intelligence

- Track competitors in the European finance outsourcing market and feed positioning insight back to leadership.
- Maintain a view of local market conditions — regulatory calendars, busy-season timing, accountancy staffing shortages — and time outreach accordingly.

CRM & reporting

- Keep the CRM (HubSpot / Zoho) accurate and current: every contact, activity, stage and next step logged.
- Report weekly on activity metrics, conversion rates and pipeline movement
- Continuously test and refine messaging, sequences and target segments based on response date.

REQUIRED PROFILE:

- 2–5 years of B2B business development or inside sales experience, with demonstrable outbound results
- Direct experience selling accounting, bookkeeping, or finance outsourcing services to overseas markets — this is the single strongest qualifies
- Proven track record of international client acquisition, ideally across US, UK, Australia, Canada, UAE or European markets
- Hands-on experience with outbound tooling: LinkedIn Sales Navigator, Apollo.io or equivalent, email sequencing platforms, and at least one CRM (HubSpot, Zoho, LeadSquared, Salesforce).
- Excellent spoken and written English — you will be on calls and email threads with European partners and finance directors daily.
- Comfortable working European hours and managing cross-cultural, cross-time-zone communication

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