About Scale Global

Scale Global helps consumer brands launch, operate, and scale across international markets.

We work across market access, regulatory, distribution, omnichannel commerce, and brand growth—providing brands with the infrastructure and local execution they need to expand successfully.

Our teams work across multiple brands, categories, channels, and markets, giving us a unique prospect to build and grow consumer brands internationally.

Role Overview

We are looking for a Brand Marketing Executive to help build and grow a portfolio of consumer brands across our markets.

This is a hands-on, execution-led role spanning brand campaigns, digital and social, creators, e-commerce and retail activation.

You will translate brand and commercial priorities into market-level action — working closely with internal teams and external partners to build consumer demand, strengthen brand presence and drive sell-through.

Key Responsibilities

Brand Growth & Campaign Execution

- Execute marketing and growth plans across assigned brands.
- Build campaign and activation calendars around launches, seasonal moments and commercial priorities.
- Translate regional/global brand strategies into locally relevant campaigns and initiatives.
- Execute across social, digital, creators, marketplaces, partnerships and retail.
- Develop clear briefs and coordinate creative assets, agencies, creators and other partners.
- Support new brand and product launches from planning through market execution.

Channel & Consumer Activation

- Drive brand visibility and consumer engagement across e-commerce and retail channels.
- Support marketplace campaigns, merchandising,



product content and promotional events.
- Execute influencer, creator, affiliate and community initiatives.
- Coordinate retail activations, sampling, POSM, merchandising and other trade marketing initiatives.
- Work closely with Commercial Operations and market teams to improve traffic, conversion and sell-through.
- Identify new consumer, channel and partnership opportunities for assigned brands.

Performance & Brand Management

- Track brand, campaign, content and channel performance.
- Monitor competitors, category trends and consumer behaviour.
- Manage marketing calendars, budgets, timelines and deliverables across multiple brands.
- Use performance data to optimise campaigns and marketing investments.
- Share insights, recommendations and learnings with internal teams and brand partners.
- Identify successful initiatives that can be scaled across brands and markets.

Who We're Looking For

- 2–4 years of experience in Brand Marketing, Consumer Marketing, Digital Marketing, E-commerce, or a related role.
- Experience working with consumer brands, preferably across Beauty & Personal Care, Health & Wellness, Food & Nutrition, Home & Lifestyle or adjacent categories.
- Strong understanding of digital, social media, creators and e-commerce.
- Commercial mindset with an understanding of how marketing contributes to demand and sell-through.
- Strong execution, coordination and project management skills.
- Comfortable managing multiple brands, campaigns and stakeholders simultaneously.
- Data-driven and comfortable working with campaign and commercial performance metrics.
- Proactive, resourceful and comfortable working in a fast-moving entrepreneurial environment.

📌 Brand Marketing Executive (Bengaluru)
🏢 Scale Global
📍 Bengaluru