Role Overview

We're looking for a Marketing & Branding Manager who can wear two hats equally well — building and protecting brand identity, while also executing high-impact offline marketing campaigns and streamlining marketing operations through automation. This is not a purely creative or purely operational role; we need someone who can think strategically about brand positioning, get hands-on with on-ground activations (events, print, OOH, retail), and use marketing automation tools to scale efficiency, reporting, and lead nurturing. You'll be the bridge between brand strategy, offline execution, and digital/marketing-ops efficiency.

Key Responsibilities

Branding

- Own and evolve the brand identity, voice, and guidelines across all touchpoints
- Develop brand positioning strategies aligned with business goals
- Ensure brand consistency across digital, print, packaging, and on-ground collateral
- Manage brand partnerships, sponsorships, and co-branding initiatives

Offline Marketing

- Plan and execute offline campaigns — events, exhibitions, retail activations, print media, OOH (hoardings, transit ads), and sponsorships
- Manage vendor relationships (printers, event agencies, media buyers) and negotiate costs
- Coordinate with sales/retail teams for in-store branding, merchandising, and trade marketing
- Track ROI and footfall/conversion impact of offline initiatives

Marketing Automation

- Set up and manage marketing automation workflows (email nurturing, lead scoring, CRM integration)
- Use tools like HubSpot, Marketo, Zoho, ActiveCampaign,



or similar to automate repetitive campaigns
- Build dashboards for campaign performance tracking and reporting
- Work with sales/CRM teams to automate lead handoff and follow-up sequences

Cross-functional

- Collaborate with design, content, and digital teams for integrated campaigns
- Manage marketing budgets across online/offline channels
- Present performance reports and brand health metrics to leadership

Key Skills Strong understanding of brand strategy and positioning Hands-on experience with offline/ATL marketing (events, print, OOH, retail) Working knowledge of marketing automation platforms (HubSpot/Marketo/Zoho/ActiveCampaign)

Basic CRM and lead-funnel understanding

Vendor and budget management

Solid project management and multitasking ability

Data-driven mindset — comfortable with reporting and analytics tools (Excel/Google Sheets, GA4 a plus)

Excellent communication, negotiation, and stakeholder management skills

Creative eye with attention to brand detail

Qualifications

Bachelor's/Master's degree in Marketing, Business Administration, or related field (MBA preferred but not mandatory)

4–8 years of experience in brand/marketing management, with demonstrable experience in both offline marketing execution and marketing automation tools

Proven track record of managing marketing budgets and vendor relationships

Experience in [industry — e.g., FMCG/Retail/D2C/B2B] preferred (edit based on your sector)

Certification in any marketing automation tool (HubSpot, Marketo, etc.) is a plus

📌 Brand & Marketing Automation Manager (Ahmedabad)
🏢 Shivalik Institute of Real Estate
📍 Ahmedabad