Position: Brand Manager

Company: Kidology

Location: Gurugram / Delhi NCR

Experience: 5–8 Years

Employment Type: Full-Time

About KidologyKidology is a growing kids' brand focused on creating engaging, educational, and screen-free products for children. We are looking for a Brand Manager who can take ownership of the brand, strengthen its market presence, and drive business growth through effective marketing and brand-building strategies.

About the RoleWe are looking for a Brand Manager who has strong experience in marketing, brand building, business expansion, and end-to-end brand management. The candidate will be responsible for developing and executing strategies that increase brand awareness, customer acquisition, sales, and overall business growth.

Key Responsibilities

- Develop and execute the overall brand and marketing strategy for Kidology.
- Take ownership of the brand's positioning, communication, visibility, and growth.
- Identify current opportunities to expand the business into new markets, channels, and customer segments.
- Plan and execute integrated marketing campaigns across digital, social media, e-commerce, offline, and other relevant channels.
- Work closely with the performance marketing team to drive customer acquisition, revenue, and ROAS.
- Develop campaigns around product launches, seasonal events, offers, and key business moments.
- Conduct market research and competitor analysis to identify trends, opportunities, and gaps.
- Understand customer behavior and translate insights into effective marketing strategies.
- Work closely with the product and creative teams to develop campaign concepts, product communication, packaging, and brand assets.
- Manage and strengthen Kidology's presence across e-commerce and quick-commerce platforms.
- Track brand and business performance through key metrics such as sales, revenue, customer acquisition, conversion, marketing spends, and ROI.




- Prepare regular marketing and business performance reports and provide actionable insights.
- Coordinate with internal teams including e-commerce, performance marketing, creative, sales, product, and operations.
- Manage external agencies, vendors, influencers, and marketing partners wherever required.
- Build strategies to improve brand recall, customer loyalty, repeat purchases, and overall customer lifetime value.
- Take ownership of marketing budgets and ensure efficient utilization of resources.
- Continuously test new marketing initiatives and identify scalable growth opportunities.

Required Skills & Qualifications
- 5–8 years of experience in Brand Management, Marketing, Growth, or a similar role.
- Proven experience in building and expanding a consumer brand.
- Strong understanding of brand strategy, digital marketing, customer acquisition, and business growth.
- Experience in D2C, e-commerce, consumer goods, toys, kids, FMCG, or similar industries will be preferred.
- Strong analytical and strategic thinking skills.
- Good understanding of performance marketing, social media, content, influencer marketing, and e-commerce.
- Strong communication, leadership, and stakeholder-management skills.
- Ability to work independently and take complete ownership of brand growth.
- Strong understanding of marketing metrics, budgets, ROI, and business performance.

Key KPIs
- Brand awareness and visibility
- Revenue and business growth
- Customer acquisition and retention
- Marketing ROI and ROAS
- Campaign performance
- Recent market/channel expansion
- Product launch performance
- Customer engagement and repeat purchases

Ideal CandidateThe ideal candidate is a strategic yet hands-on marketer who can not only create marketing plans but also execute them and take ownership of business results. Someone who has experience building brands, expanding businesses, identifying growth opportunities, and driving marketing-led revenue will be a robust fit for this role. If you are passionate about building consumer brands and want to play a key role in scaling Kidology, we would love to hear from you.

📌 Brand Manager (Gurugram)
🏢 Kidology
📍 Gurugram