Lead, Brand & Design

Location: Delhi / Gurgaon Company: Lenskart

Mission Brief: Building the Next-Generation AI-First Creative Engine

You will architect Lenskart's transformation into an AI-native creative powerhouse that produces world-class creative at exponential speed and scale. You'll reimagine how a global consumer brand creates and delivers visual storytelling across films, digital, packaging, retail, social, campaigns, and experiences.

This isn't incremental AI adoption or design management — you're building the systems, workflows, tech infrastructure, and human capabilities that let Lenskart produce 10x more creative output with the same or fewer resources, without compromising quality.

You'll bridge artistic vision and technology, positioning Lenskart as a creative technology leader that uses AI to amplify human creativity, not replace it. Your team will operate like a distributed creative studio powered by intelligent systems and generative tools — delivering campaign-ready assets in days, not weeks.

This is a foundational role shaping Lenskart's visual identity for the next decade.

Core Mandate: AI-Powered Creative Transformation

- Creative Platform & Technology Architecture (The Builder's Focus)

AI-First Creative Ecosystem Design: Own the vision, architecture, and deployment of Lenskart's proprietary AI-native creative platform, including:

- Intelligent asset generation (images, video, motion graphics, 3D)
- AI-assisted ideation and concept development
- Automated editing, color grading, localization, and asset optimization
- Generative tools for design variations, rapid prototyping, and A/B testing
- Cross-platform optimization and adaptive creative delivery

Creative Tech Stack Strategy: Evaluate, integrate, and operationalize generative AI, automation platforms, design tools, production management systems, and collaboration infrastructure — architecting the entire production ecosystem, not just adopting tools. Production Systems & Workflows: Design end-to-end, scalable workflows (ideation → concept → production → optimization → delivery) across all content types and platforms, maximizing efficiency without sacrificing quality.

Team & Capability Architecture: Redesign the creative org for an AI-first world — determine headcount needs across design, video, and animation as AI absorbs routine work, and redirect talent to higher-impact work. Build hiring and upskilling strategies accordingly.

Brand Design System & Visual Architecture: Define and evolve Lenskart's visual language as a modular system spanning digital, retail, social, video, and experiential contexts — one AI can intelligently scale across thousands of variations.

- Creative Business Impact & Operational Excellence (The Business Focus)

Exponential Creative Velocity: Drive AI-enabled workflows to boost production speed and volume. Track turnaround time, cost per asset, output volume, quality scores, and quarter-over-quarter velocity gains.

Creative Excellence at Scale: Set quality benchmarks and review processes ensuring speed doesn't compromise storytelling, even at 3-5x production volume.

Cost & Resource Efficiency: Optimize budgets by reducing agency dependency and improving in-house efficiency through automation. Report savings, ROI on AI tools,



and resource utilization.

Campaign-to-Creative Performance: Partner with marketing and analytics to measure how design and storytelling choices drive engagement, conversion, and brand perception.

Localization & Multi-Market Scaling: Build AI-powered systems to rapidly localize creative across India's regional markets and global channels.

Retail & Commerce Creative Excellence: Lead retail creative execution — in-store visuals, packaging, POS materials — ensuring physical and digital brand experiences align.

- Cultural Leadership & Creative Excellence (The Change Agent Focus)

Creative Visionary & Trend Leader: Be the internal authority on global creative trends, AI innovation, and lifestyle culture — setting trends, not following them.

Cross-Functional Creative Partnership: Collaborate with Marketing, Growth, Product, Social, Content, Retail, and Leadership to align creative output with business outcomes and brand consistency.

Talent Development & Creative Culture: Mentor a multidisciplinary team; build a culture where AI is seen as an amplifier, not a threat. Grow team capability in AI tools and modern workflows.

Organizational Change Agent: Champion AI-first, data-informed creative practices and build conviction around scalable in-house production over agency-centric models.

Agency & Vendor Leadership: Manage relationships with production houses, agencies, directors, photographers, stylists, and vendors — evolving them into strategic partners in your AI-first ecosystem.

The Essentials

Experience

- 10+ years of progressive creative leadership in brand design, creative direction, or visual communications
- Proven leadership of large, multidisciplinary teams (20+ people) across design, video, animation, or 3D
- Solid expertise in at least one (preferably 2+): videography/filmmaking, graphic design/branding, or 3D/motion graphics
- Experience building or scaling creative studios, design systems, or production operations at scale
- Hands-on (not theoretical) experience integrating AI/creative tech into production pipelines
- Background in fashion, lifestyle, beauty, luxury, or high-growth consumer brands
- Storytelling experience across digital, retail, social, video, campaigns, packaging, and experiential formats
- Ability to collaborate with global stakeholders — partners, agencies, directors, and cross-functional teams
- Track record of defining and evolving visual brand language across audiences and platforms
- Experience managing large creative budgets, timelines, and multi-project workflows

Education & Language

- Bachelor's in Design, Fine Arts, Communications, Film, or related field (Master's preferred)
- Professional fluency in English
- Hindi or regional language familiarity helpful for cultural nuance

Domain Bonus Points

- Expertise across filmmaking, graphic design, and 3D design




- Experience building or scaling AI-first in-house creative studios/brand teams
- Familiarity with generative AI tools: image (Midjourney, DALL-E, Ideogram), video (Runway, Synthesia, ElevenLabs), 3D/animation AI, and workflow automation
- Experience leading creative teams at global brands or on international campaigns
- Strong network of production houses, directors, photographers, and stylists in India and globally
- Experience with DAM or production workflow platforms
- Background in D2C, e-commerce, or fast-growth brands where creative velocity matters

The Mindset Creative Vision + Technical Intelligence: A creative leader who understands how emerging tech amplifies human creativity — thriving at the intersection of art and technology, seeing AI as an amplifier, not a threat.

Systems & Operational Thinking: Thinks in scalable systems, not one-off campaigns — comfortable with production planning, resource optimization, and budget management as the infrastructure for creativity.

Execution Excellence + Visionary Ambition: Balances big-picture creative direction with hands-on production logistics.

Data-Informed Creativity: Uses data to inform, not dictate, creative decisions — testing and iterating while trusting creative instinct.

Tech-Forward Mindset & Rapid Adoption: Genuinely excited by AI and emerging tools (Sora, Runway, etc.), quick to experiment, fail fast, and iterate.

Leadership & Cultural Impact: Inspires teams through vision and example, mentors talent, and drives organizational change through influence.

Bias Toward Speed & Scalability: Energized by delivering exceptional creative at unprecedented speed — not precious about process when a more efficient path exists.

What Success Looks Like in Year 1

Creative Platform & Technology

- Audited creative tech stack; piloted 3-5 high-impact AI/automation tools
- Designed workflows for 4-5 core content types (video, photography, design, 3D, social)
- Upgraded design system with AI-assisted variations and adaptive components
- Established a DAM system with intelligent organization and retrieval

Team & Capability

- Restructured creative team for an AI-first model; reallocated roles to strategic work
- Upskilled 80%+ of the team in AI tools and new workflows
- Hired/promoted a creative technologist or AI specialist
- Documented a skills audit and 12-month capability plan

Operational Impact

- Cut average production turnaround time by 40-50%
- Increased asset production volume 2-3x while maintaining/improving quality
- Reduced production costs 25-30% via efficiency gains and lower agency dependency
- Established a quality benchmark system with measurable metrics

Creative Leadership

- Led 5+ major brand campaigns with a consistent, elevated visual language
- Defined and evolved art direction across retail, digital, and social
- Mentored the team with visible growth in capability and morale
- Established an AI-first-aligned partnership model with external agencies

Organizational Impact

- Built exec and cross-functional alignment on AI-first creative strategy
- Secured budget for 2-3 strategic creative tech investments
- Positioned Lenskart as a creative innovation leader internally and in market
- Created case studies/thought leadership on "AI-Enabled Creative at Scale"

📌 Brand and Design Lead (Gurugram)
🏢 Lenskart.com
📍 Gurugram