Objective The Associate Director (AD), International Student Recruitment – South Asia, reporting to the Regional Director, International Student Recruitment, is responsible for developing and executing strategic and tactical recruitment initiatives across designated South Asia markets, while leading the India recruitment team. This role is accountable for achieving recruitment targets within agreed budgets, expanding SGU's market presence, strengthening strategic partnerships, and providing market intelligence to support institutional recruitment strategy and sustainable regional growth.

Essential Functions

Strategic Planning & Execution

- Develop and execute regional recruitment strategies and tactical plans to achieve enrollment targets within budget and at the lowest possible cost of acquisition.
- Monitor recruitment performance, market trends, competitor activity, and emerging opportunities, adapting strategies where required.
- Identify opportunities to expand SGU's presence throughout South Asia through new partnerships and recruitment initiatives.

Team Leadership & Management
- Line manage 2 International Recruitment Officers (IRO), providing leadership, coaching, performance management, and career development.
- Oversee activity planning, pipeline management, and Salesforce CRM usage to ensure timely follow-up and high-quality student engagement.
- Foster a collaborative, high-performing team culture focused on achieving recruitment objectives.

Market Development & Relationship Building
- Develop and strengthen relationships with education agents, schools, colleges, universities, sponsors, ministries, and other recruitment partners throughout South Asia.
- Create and implement strategic account plans for key recruitment partners.
- Represent SGU at exhibitions, recruitment fairs, presentations, webinars, school visits, and institutional meetings.




- Identify and cultivate recent recruitment opportunities across designated territories.

Student Recruitment & Admissions Support
- Counsel prospective students and their families throughout the recruitment and admissions journey.
- Support lead generation, lead conversion, and applicant pipeline management through Salesforce CRM.
- Partner closely with Admissions to ensure a seamless applicant experience from inquiry through enrollment.

Cross-Functional Collaboration
- Collaborate with Admissions, Marketing, Finance, Operations, Academic Affairs, and other SGU departments to support recruitment objectives.
- Work with Marketing to develop regional campaigns and provide market intelligence for promotional materials.
- Share market insights and best practices with Regional Directors and recruitment colleagues globally.

Reporting & Market Intelligence
- Prepare weekly, monthly, quarterly, and annual reports covering recruitment activity, pipeline performance, conversion metrics, budget utilization, and market trends.
- Present forecasts, enrollment updates, and regional performance reports to leadership.
- Remain informed of visa regulations, scholarship opportunities, sponsorship programs, competitive activity, and healthcare education developments affecting South Asia recruitment.

Representation & Travel
- Travel extensively throughout designated South Asia territories to build institutional relationships and promote SGU.
- Represent SGU with government agencies,



professional organizations, academic institutions, sponsors, and recruitment partners.
- Undertake additional projects and responsibilities as assigned.

Essential Knowledge, Skills & Abilities

- Highly self-motivated, professional, and results-oriented.
- Strong leadership and people management skills.
- Excellent organizational and project management abilities.
- Robust sales, business development, and relationship management skills.
- Excellent presentation, communication, and negotiation skills.
- Ability to build strong internal and external partnerships.
- Strategic thinker with strong analytical and problem-solving abilities.
- Ability to work independently while managing multiple priorities.
- Strong understanding of international student recruitment and enrollment management.

Qualifications

- Bachelor's degree required.
- Minimum 3–5 years of experience in international student recruitment or a related field.
- Previous experience managing staff preferred.
- Fluency in English required.

Work Environment / Physical Demands

- Home-based within India.
- Collaborative, professional, and student-centered working environment.

Hours and Travel

- Extensive travel throughout India (and other designated markets).
- Flexibility to work evenings and weekends during peak recruitment periods.
- Performance Measures (KPIs)
- Achievement of annual recruitment targets.
- Achievement of agreed annual strategic goals.
- Application generation and enrollment conversion rates.
- Development and performance of the International Recruitment Officers.
- Growth and effectiveness of recruitment partner network.
- Timely and accurate reporting, forecasting, and CRM compliance.
- Effective collaboration across SGU departments and the global recruitment team.

📌 Associate Director, International Student Recruitment – South Asia (India)
🏢 University Support Services
📍 India