Sales Target Achievement

- Achieve monthly, quarterly and annual sales targets for ghee products.
- Develop territory-wise sales plans to achieve volume and revenue objectives.
- Monitor actual sales against targets and take corrective action wherever required.
- Drive both primary and secondary sales.

Distributor & Dealer Management

- Appoint and develop distributors/dealers in assigned territories.
- Maintain strong relationships with distributors and channel partners.
- Monitor distributor stock, sales, outstanding payments and order cycles.
- Ensure adequate stock availability and timely replenishment.
- Resolve distributor-related issues and commercial queries.

Market Expansion

- Identify new markets, territories and business opportunities for ghee products.
- Expand the distributor and retailer network.
- Increase product reach across general trade, wholesale and other relevant channels.
- Identify high-potential markets and develop territory-specific sales strategies.

Retail & General Trade Sales

- Increase availability of ghee products across retail outlets.
- Ensure proper product placement, visibility and merchandising.
- Develop relationships with key retailers and wholesalers.
- Monitor outlet-wise sales and improve productive outlet coverage.
- Ensure regular market visits and effective sales execution.

Team Management

- Lead and manage Sales Officers, Sales Executives and field sales staff.
- Allocate territories and targets to team members.
- Monitor daily field activity, outlet coverage and sales productivity.
- Conduct regular sales review meetings.




- Train and motivate the sales team to improve performance.
- Take corrective action in case of continuous underperformance.

Market & Competitor Analysis

- Monitor competitor ghee brands, pricing, pack sizes, schemes and promotions.
- Track market trends, customer preferences and competitor activities.
- Provide regular market intelligence and recommendations to management.
- Identify opportunities for improving the company's market position.

Product & Brand Promotion

- Drive sales of all approved ghee SKUs and pack sizes.
- Ensure effective execution of promotional campaigns and trade schemes.
- Support new product/pack-size launches.
- Ensure proper communication of product benefits and pricing to the sales team and channel partners.

Sales Collection & Outstanding Management

- Monitor distributor and customer outstanding.
- Ensure timely collection of payments.
- Control overdue accounts and coordinate with Finance where required.
- Ensure sales are generated within approved credit limits and commercial policies.
- Stock & Expiry ManagementMonitor distributor and market stock levels.
- Ensure proper stock rotation using FIFO/FEFO principles where applicable.
- Minimize expiry, damage and product returns.




- Coordinate with the supply chain/dispatch team to maintain optimum stock availability.
- MIS & ReportingPrepare daily, weekly and monthly sales reports.
- Submit target vs. achievement reports.
- Prepare distributor-wise and territory-wise sales reports.
- Track primary and secondary sales.
- Report market coverage and new outlet additions.
- Submit competitor activity and market feedback reports.
- Provide regular sales forecasts to management.
- Customer Relationship ManagementDevelop and maintain relationships with distributors, wholesalers, retailers and key customers.
- Address customer complaints and coordinate with relevant departments for timely resolution.
- Collect market feedback regarding product quality, packaging, pricing and customer preferences.
- Cross-Functional CoordinationCoordinate with Production and Supply Chain teams for product availability.
- Coordinate with Finance regarding collections and outstanding.
- Coordinate with Marketing for promotional activities and brand visibility.
- Coordinate with Quality/Plant teams regarding product-related market feedback or complaints.

Key Performance Indicators (KPIs)Monthly sales target achievement %

- Revenue growth
- Ghee sales volume growth
- Primary vs. secondary sales
- Distributor productivity
- New distributor additions
- Current outlet additions
- Market coverage %
- Collection efficiency
- Outstanding control
- Product availability
- Expiry/return percentage
- Sales team productivity
- Territory-wise growth
- Customer/distributor retention

📌 Sales Manager (Jamshedpur)
🏢 Prabha Dairy
📍 Jamshedpur