Profile: Social Media Executive

Experience:

- 1-3 years of hands-on experience in managing social media platforms (experience in the automobile, lifestyle, or consumer goods industry is a plus).

Roles:

Content Creation & Strategy

- Develop and execute a content calendar aligned with marketing campaigns and product launches.
- Create engaging content (text, image, video, reels) tailored for different platforms (Instagram, Facebook, Twitter, Linked In, You Tube, etc.).
- Collaborate with graphic designers, photographers, and videographers for high-quality visual content.

Community Management

- Monitor, respond to, and engage with followers across all social platforms.
- Build relationships with automobile enthusiasts, influencers, and online communities.
- Manage user-generated content and reviews.

Campaign Execution

- Plan and run social media campaigns for recent vehicle launches, test-drive promotions, service offers, etc.
- Support dealership events and brand activations through real-time updates and live coverage.
- Coordinate with PR teams for press releases and media coverage on social platforms.





Analytics & Reporting

- Track performance of posts, campaigns, and audience engagement using tools like Meta Business Suite, Hootsuite, Google Analytics, etc.
- Generate weekly/monthly reports and share insights to improve performance.
- Monitor competitor activities and trends in the automobile sector.

Advertising & Paid Media

- Assist in setting up and optimizing paid ad campaigns (e.g., Facebook Ads, Instagram Ads, Google Ads).
- Allocate budgets and track ROI for campaigns.

Brand Consistency & Compliance

- Ensure all content follows brand guidelines and maintains a consistent tone and visual identity.
- Stay updated on platform policies and ensure compliance (especially with promotions and contests).

Qualification:

- Bachelor’s degree in Marketing, Mass Communication, Digital Media, Public Relations, or a related field.
- Certifications in Digital Marketing, Social Media Marketing, or platforms like Meta Blueprint, Google Ads, etc., are advantageous.

📌 Social Media Executive-Automobile-Surat-3 LPA (India)
🏢 Rishi Jobs
📍 India