As an advertising account executive, you'll work within an advertising or multi-service agency, acting as a link between the agency and its clients. You'll be responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. You may also be known as an account handler.It is vital to understand the needs of your clients, which you'll learn through liaising closely with them throughout campaigns, often on a daily basis. You'll also manage administrative and campaign work to ensure that advertising projects are completed on time and on budget.ResponsibilitiesAs an advertising account executive, you'll need to:meet and liaise with clients to discuss and identify their advertising requirementswork with agency colleagues to devise an advertising campaign that meets the client's brief and budgetpresent (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the clientwork with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategiesliaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with bothensure that communication flows effectivelynegotiate with clients and agency staff about the details of campaignspresent creative work to clients for approval or modificationhandle budgets, manage campaign costs and invoice clientswrite client reportsmonitor the effectiveness of campaignsundertake administrative tasksarrange and attend meetingsmake pitches,



along with other agency staff, with the aim of securing new business for the agency.What to expectAlthough you'll generally be office-based, travel within the working day is frequent as you'll be expected to visit clients and may attend TV shoots, radio recordings or castings. Absence from home overnight and overseas work or travel is occasionally required.The working environment is generally informal, although smart dress is often the norm. The role can involve socialising with clients.QualificationsAlthough this area of work is open to all graduates, a degree or HND in the following subjects may improve your chances, especially as advertising is an increasingly competitive sector to enter:advertisingbusiness/managementcommunicationsEnglishmarketingSkillsYou will need to show evidence of the following:excellent communication and interpersonal skillsa proactive attitude, with the ability to use initiativeexcellent organisational skillsthe ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detaildriveflexibilityeffective teamworking skillsinfluencing and negotiation skillsoral and written communication skillscommercial awarenessa passion for advertising and an understanding of what makes a valuable advertisementa willingness to learnresilience, to enable you to deal with problems and constructive criticismIT literacy and an awareness of how the industry is developing in light of new communication technologies.Please apply with your CV to [email protected]

📌 Advertising Account Executive (Kolkata)
🏢 Meraqi Digital
📍 Kolkata