Job Requirements

Job Title – Senior Manager – Strategic Marketing & Communications

Place of work - Mumbai

Function – Credit Card

Job Purpose:

We are looking for a high-calibre marketing professional who can operate at the intersection of strategic communications, customer experience, cross-functional program management and senior stakeholder leadership. This role is designed for someone who can independently take ownership of high-impact initiatives from defining the problem and shaping the narrative to aligning stakeholders and driving execution through to closure.

The role will act as a strategic extension of the Marketing Communications function, increasing the team's ability to take on large, complex initiatives while maintaining a high bar for customer communication and execution quality.

· Own high-visibility communication and marketing programs end-to-end.

· Create stronger linkage between business priorities, customer needs and communication strategy.

· Increase execution velocity by proactively managing stakeholders, dependencies and agencies.

· Elevate the quality of content, presentations and narratives going to senior leadership.

Primary Roles & Responsibilities:

1. Strategic Communications & Content Strategy

· Own communication strategy for major product launches, portfolio initiatives, customer journeys and business priorities.

· Develop communication frameworks, messaging hierarchies and customer-first narratives across relevant touchpoints.

· Own the content strategy for large customer communication programs, while partnering with the execution team for day-to-day production.

· Review and elevate the quality of key customer-facing communications, ensuring clarity, consistency and relevance.

· Balance customer experience, business objectives, brand standards and regulatory requirements.

2. Strategic Program & Project Delivery

· Lead complex, cross-functional initiatives from problem definition and planning through execution and closure.

· Create clear workplans, milestones, ownership structures, dependencies and governance mechanisms.

· Proactively identify risks,



blockers and interdependencies and drive them to resolution.

· Maintain momentum across multiple workstreams and ensure decisions are translated into action.

· Build a culture of predictable delivery, accountability and ownership.

3. Senior Stakeholder Management

· Build trusted relationships with senior stakeholders across the Credit Cards business and central functions.

· Partner closely with Product, Technology, Operations, Risk, Compliance, Legal, CX and other relevant teams.

· Influence stakeholders through structured thinking, data and compelling recommendations.

· Represent Marketing Communications confidently in senior forums and working groups.

· Drive alignment where priorities, timelines or perspectives differ.

4. Executive Communication & Storytelling

· Develop executive-ready presentations, strategy documents, business updates and decision papers.

· Translate complex problems, data and customer insights into simple, compelling narratives.

· Present recommendations to senior leadership with clarity, confidence and commercial judgement.

· Anticipate leadership questions and ensure proposals are supported by strong rationale and evidence.

5. Agency & Partner Leadership

· Lead senior-level relationships with creative, media, digital, technology and other agency partners.

· Set strategic direction and briefs rather than limiting engagement to executional feedback.

· Challenge agencies to improve quality, speed, innovation and business impact.

· Drive accountability across partners and ensure outputs meet agreed objectives and standards.

6. Team Enablement & Quality Leadership

· Partner with the Marketing Communications Lead to strengthen the team's overall strategic capability.





· Mentor junior team members on structured problem solving, stakeholder management, communication strategy and executive storytelling.

· Review high-impact deliverables and provide constructive, high-quality feedback.

· Create repeatable frameworks, templates and ways of working that improve team effectiveness.

Secondary Roles & Responsibilities:

· Thinks like a consultant, communicates like a marketer and executes like an operator.

· Can walk into a room with senior leaders and hold their own.

· Can independently build an executive presentation or strategy narrative with minimal direction.

· Naturally takes ownership and follows through until the outcome is achieved.

· Has a high bar for the quality of customer communication and business thinking.

· Is comfortable with ambiguity, competing priorities and fast-moving environments.

· Challenges ideas constructively and brings a point of view—not just execution support.

· Can zoom out to see the strategic picture and zoom in when execution requires attention to detail.

· High-impact initiatives move from idea to execution faster, with clear ownership and fewer leadership escalations.

· Major customer communication programs have a clear strategy, strong narrative and consistent execution across channels.

· Senior stakeholders experience Marketing Communications as a proactive strategic partner.

· Agencies and internal partners operate with greater clarity, accountability and quality.

· The team has stronger strategic thinking and execution capability through mentoring and better ways of working.

Educational Qualifications:

Preferred: MBA / PGDM from a leading business school. Solid undergraduate academic background preferred.

Experience:

· 5–7 years of relevant experience in marketing, product marketing, brand, strategic communications, consulting, program management or a related field.

· Experience working with senior leadership and complex cross-functional teams.

· Experience in Banking, Financial Services, FinTech, Insurance or another regulated environment is preferred but not mandatory.

📌 Senior Product Manager-Credit Cards Marketing (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai