Job Description Sales Executive– Lighting n Field Sales | General Trade n n Function: Sales – General Trade n Division: Lighting n Experience: 3–5 Years n Education: Graduate (Any Discipline) n CTC Band: As per the market standards n Reporting To: Area Sales Manager (ASM)n n About Sturlite n Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires&Cables; (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India n We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.n n ROLE PURPOSE n The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.n n KEY RESPONSIBILITIES n n Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis n Build, expand,



and service a robust dealer and distributor network; identify and onboard current channel partners n Conduct regular market coverage across assigned towns and ensure adequate product availability and displayn Execute trade schemes, promotions, and discount programs effectively at the counter level n Track competition activity (pricing, schemes, new launches) and report insights to the ASM n Manage outstanding collections and ensure adherence to credit norms with channel partners n Submit daily call reports, sales reports, and market feedback through prescribed reporting systemsn Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand n Ensure timely resolution of dealer complaints, return/replacement requests, and service issues n n n FUNCTIONAL COMPETENCIES n n Channel Network Building n Dealer&Distribution; Management n Secondary Sales Execution n Customer On-boarding n Competition Intelligence n Market Coverage&Beat; Planning n Trade Scheme Execution n Collections&Credit; Management n MIS&Reporting; n n n EXPERIENCE&BACKGROUND; n Industry Preference: Lighting&Switchgear; n Key Skills: Territory management, dealer relationships, secondary sales focus, local market knowledge n n WHAT STURLITE OFFERS n n Competitive fixed pay with performance-linked variable pay. n Fast-track career path: SE→ ASM in 18–24 months for high performersn Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition n Structured onboarding, product training, and ongoing sales skill development n n

📌 Sales Executive, Hyderabad (India)
🏢 Important Group
📍 India