Job Description:

JOB DESCRIPTION

I. JOB DETAILS

Job Title

Assistant Manager-Sales & Marketing (OOH)

Reporting Supervisor

AGM-Sales & Marketing

II. JOB PURPOSE

The role holder will be responsible for leading alliances across all non-network opportunity channels including Clinicians, Hospitals / Nursing Homes, Healthcare Facilitators amongst others for all Max@Home services. The individual needs to have strong sales & inter-personal skills along with demonstrated outcomes in revenue achievement

III. KEY RESPONSIBILITIES

Core Responsibilities

- Overall Sales of Out of hospital (other than Max healthcare hospitals) for MHC’s home care business.
- Hunting and farming of Key accounts/clinicians/channels/Institutes for generating business.
- Effective participation in overall business set-up as a key member of the team
- Provide analytics and ground understanding of market specific business models for streamlining and ensuring 100% quality service delivery within the timeline
- Create a strong influencer base for the business, with high active accounts and retention percentages.
- Provide insights & oversights to OOH lead through market intelligence, monitoring & analyzing market trends, developing metrics and periodically monitoring the performance.
- ROI led ownership of sales and marketing activities required to drive and expand organization’s revenues.
- Ownership of targets for all defined service lines, including but not limited to:

- Nursing
- Assistance
- Pathology
- Physiotherapy
- Equipment
- Other recent service

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables

- Drive and expand the sales network by generating leads through interaction with the Medical.




- Responsible for overall sales targets and business profitability.
- Generate new business using existing and potential customer networks in the region
- Monitor sales metrics e.g. Accounts performance (accounts on-boarded, active %, enquiries, retention), Sales Performance (Target achievement, Lead funnel: Enquiries to conversions, Service Mix, Discounts).
- Periodic engagements with influencers as per assigned frequency.

- Forecast sales, develop “out of the box” sales strategies/models and evaluate their effectiveness.

- Prepare all MIS/ Analysis related to operations, employees & customers for the region.
- Accountability for timely registration and closure of complaints.
- Liaison with Spoke operations & central teams on specific requirements for the geography, channel, product or individual patient.
- Responsible for marketing and promotional activities in the region (ATL/BTL).
- Provide inputs on Product and Pricing.
- Own recruiting, objectives setting, coaching and performance monitoring of sales executives.

V. JOB REQUIREMENTS

Minimum Qualifications

Graduate / Post Graduate

Experience

More than 5 years’ experience in Doctor referral or hospital/specialty sales (Critical Care, Neuro, Pulmo, Onco etc

Behavioural Skills

- Go getter,
- Strict bar on performance
- Sales driven
- Analytical
- Relationship builder

Technical Skills

- Computer Literacy, with expertise in Excel and Power Point

Language Skills

English & Hindi

VI. KEY INTERACTIONS

Key Internal Contacts

Key External Contacts

- Unit MANCO
- Sales team
- Marketing and Operations Teams
- Accounts & Finance
- Legal

- Doctors
- HCFs, Hospital / Nursing Home teams
- RWAs etc
- Supply partners: Manpower, Equipment etc
- Patient

📌 Deputy Manager- OOH sales (Gurugram)
🏢 Max Healthcare
📍 Gurugram