Job Description Performance Marketing Executive – Google Ads & Meta Ads
n Location: Gurgaon / Noida / Delhi NCR
n Experience: 2+ Years
n Employment Type: Full-Time
n About The Role
n We are looking for a hands-on Performance Marketing Executive with proven experience in Google Ads and Meta Ads to manage and scale paid marketing campaigns.
n This role is strictly for candidates who have practical experience running paid campaigns, managing ad budgets, generating leads, optimizing CPL/CPA, and improving campaign performance.
n Candidates with only SEO, Social Media, Content Marketing, or General Digital Marketing experience will NOT be considered.
n Key Responsibilities
n n Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
n Manage lead-generation campaigns with a strong focus on quality leads and conversions.
n Handle daily campaign optimization, including bidding, targeting, budgets, keywords, audiences, placements, and creatives.
n Monitor and improve key performance metrics such as CPL, CPA, CTR, Conversion Rate, ROAS, and Lead Quality.
n Analyze campaign data and identify opportunities to reduce acquisition costs and improve ROI.
n Perform A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.
n Set up and monitor conversion tracking, pixels, events, and other campaign tracking systems.
n Work closely with the creative and content teams to develop high-converting ad creatives and messaging.
n Monitor the complete lead funnel from Ad → Landing Page → Lead → Sales/Conversion.




n Prepare regular campaign performance reports and provide actionable insights.
n Manage and optimize advertising budgets based on campaign performance.
n Continuously test new audiences, keywords, creatives, and campaign strategies to scale results.
n n Candidates must have hands-on experience in:
n n Google Ads – Mandatory
n Meta Ads / Facebook Ads – Mandatory
n Lead Generation Campaigns
n Campaign Budget Management
n Conversion Tracking
n Google Analytics / GA4
n Google Tag Manager
n Meta Pixel / Events
n Keyword & Audience Research
n Remarketing / Retargeting
n Landing Page & Conversion Rate Optimization
n Campaign Reporting & Performance Analysis
n n Mandatory Eligibility Criteria
n Please Apply Only If You Meet ALL Of The Following:
n n Minimum 2 years of hands-on experience in paid/performance marketing.
n Proven experience independently managing Google Ads campaigns.
n Proven experience independently managing Meta Ads campaigns.
n Experience generating and optimizing leads through paid advertising.
n Strong understanding of CPL, CPA, CTR, Conversion Rate, ROAS, and ROI.
n Experience managing real advertising budgets.




n Ability to analyze campaign performance and take optimization decisions independently.
n Candidates must be able to demonstrate their previous campaign experience and results during the interview.
n n Who Should NOT Apply
n Please DO NOT APPLY if your experience is primarily in:
n * SEO
n * Social Media Management
n * Social Media Posting
n * Content Writing
n * Graphic Designing
n * Organic Marketing
n * Email Marketing only
n * General Digital Marketing without hands-on paid advertising experience
n * Google Ads or Meta Ads certification without practical campaign experience
n Freshers and Interns are strictly NOT eligible.
n Preferred Qualifications
n n Experience managing high-budget performance campaigns.
n Experience in the Real Estate / Property industry.
n Experience with CRM and lead management platforms.
n Knowledge of marketing automation.
n Understanding of attribution and customer journey tracking.
n Experience improving lead quality along with reducing CPL.
n n Key Application Note
n n Only candidates with genuine hands-on experience in both Google Ads and Meta Ads will be considered.
n Candidates will be evaluated based on their actual campaign experience, budgets handled, CPL/CPA achieved, lead generation results, and optimization strategies.
n Candidates without relevant paid marketing experience will not be considered.
n Preference will be given to candidates currently based in: Gurgaon | Noida | Delhi NCR
n n Share your cv at

📌 Performance Marketing Executive - Google Ads & Meta Ads (Faridabad)
🏢 360 Realtors
📍 Faridabad