Job Description Role Purpose : Responsible for managing Retail Activation, Events, Experiential Marketing & Brand Communication.
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n Role Accountability
n Retail Activation:
n n Manage Retail Activations program with an annual budget of INR 4 - 8 Crores
n Manage existing set up of 500 plus kiosks in over 97+ cities and all new requisitions for kiosk installations
n Plan and execute all retail activations and experiential marketing efforts for the brand
n Conceptualize national activation programs and execute them at city/ branch level with the help of external agencies.
n Develop standardized Retails Guidelines for activations which act as the go-to guide for understanding the activity, its business & marketing objective & defined processes to be followed
n Identify opportunities for local and national brand tie-ups and effectively execute relevant sponsorships and experiential programs
n Support cross-functional marketing teams to plan activation calendar to achieve desired business results
n Work closely with the product and the brand marketing teams to create programs for current product launch events, investor meets, AGM’s and on ground activations
n Ensure timely and accurate reporting for all projects in set formats to have strong control over all planning and execution
n Manage selection, staffing, payment terms & agreements and SOPs for activation agencies
n Assist in the maintenance of accurate budgets, payments funnel and auditable records
n Communication:
n Actively manage & fulfill all advertising/ communication requirement on across various allocated teams/ functions, ensuring end to end quality & TAT
n Design & Implement communication elements as per business needs - from conceptualization, to execution through creative & production agencies




n Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such projects
n Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
n Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution
n Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained
n Ensure process documentation and compliance adherence
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n Measures of Success:
n n Quality of Retail visibility and Engagement experience
n Timely and accurate Project delivery/execution
n Effectiveness of Retail Initiatives
n Creative Quality
n Agency management and performance
n Achievement against execution objectives
n Cost efficiency
n Brand health performance
n Process Adherence as per MOU
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n Technical Skills / Experience / Certifications:
n n Deep understanding around various retail activation platforms and their functionalities
n Extensive knowledge about retail unit fabrication process and also varied production materials available in the industry
n Commercial and technical understanding of small and large activation programs
n Experience in Project management, both strategic and operational
n Operational Knowledge of Retail Activation & Experiential Marketing
n Experience in Marketing Activations Campaigns
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n Competencies critical to the role:
n n Planning and organizing
n Detail orientation
n Teamwork and collaboration
n High impact communication
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n Qualification : MBA in Marketing or any other relevant discipline
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n Preferred Industry : Financial Services, FMCG, Consumer Durables, Telecom

📌 Assistant Vice President - Retail Activations & Events (Gurugram)
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📍 Gurugram