Key Responsibilities:

1. Social Media Strategy &
- Planning

- Develop monthly and quarterly social media marketing strategies aligned with business goals.

- Create platform-specific strategies for Facebook, Instagram, LinkedIn, YouTube, and Google platforms.

- Research competitors and analyze industry trends to improve brand positioning.

- Identify opportunities to increase organic reach, engagement, and lead generation.

- Prepare campaign strategies for launches, promotional activities, festive campaigns, and branding initiatives.

1. Content Planning &
- Management

- Prepare detailed monthly content calendars for all social media platforms.

- Coordinate with graphic designers, video editors, and content teams for timely content execution.

- Plan engaging content formats including reels, carousels, static creatives, stories, and advertisements.

- Ensure content consistency with brand tone, identity, and marketing goals.

- Generate innovative campaign ideas and storytelling concepts for social media.

1. Content Writing &
- Creative Direction

- Write engaging captions, hooks, headlines, taglines, ad copies, and promotional content.

- Create powerful reel hooks and attention-grabbing advertisement scripts.

- Develop audience-focused content that increases engagement and conversions.

- Suggest creative concepts for posters, reels, testimonials, educational videos, and branding campaigns.

- Ensure all written content is grammatically strong, impactful, and aligned with current trends.

1. Trend Research &
- Competitor Analysis

- Regularly monitor social media trends, viral content styles, trending audio, and industry updates.

- Compare competitors’ content strategies, advertisements, reels, and audience engagement patterns.

- Analyze successful brands and implement suitable strategies for business growth.

- Stay updated with Meta algorithm changes, social media updates, and digital marketing trends.

1. Meta Ads &
- Performance Marketing

- Possess basic to intermediate knowledge of Meta Ads Manager and Facebook Ads Library.





- Understand audience targeting, campaign objectives, ad creatives, and lead generation campaigns.

- Assist in planning and executing Facebook, Instagram, and Google ad campaigns.

- Monitor ad performance metrics such as reach, CTR, CPC, engagement, and conversions.

- Coordinate with the marketing team to optimize paid campaign performance.

1. Performance Tracking &
- Reporting

- Track social media performance using analytics tools and platform insights.

- Prepare weekly and monthly performance reports.

- Analyze engagement metrics, audience growth, lead quality, and campaign effectiveness.

- Suggest improvements based on data-driven insights.

- Monitor ROI and campaign success rates.

1. Brand Building &
- Audience Engagement

- Build and maintain a strong online brand presence.

- Engage with audience comments, messages, and interactions professionally.

- Increase followers, engagement rates, and customer interaction organically.

- Maintain positive communication with online communities and audiences.

Required Skills &

- Qualifications:

- Bachelor’s degree in Marketing, Mass Communication, Business, or related field.

- 1–3 years of experience in Social Media Marketing or Digital Marketing.

- Strong knowledge of Facebook, Instagram, LinkedIn, YouTube, and Google platforms.

- Understanding of Meta Ads Manager and Facebook Ads Library.

- Basic knowledge of Google Ads and paid campaign structures.

- Excellent communication and creative writing skills.

- Ability to identify trends and create engaging social media concepts.

- Knowledge of Canva, Adobe Creative Suite, or similar tools will be an added advantage.

- Strong organizational and time-management skills.

Preferred Qualities

- Creative thinker with cutting-edge marketing ideas.

- Passionate about digital trends and social media culture.

- Ability to work under deadlines and manage multiple projects.

- Team player with strong coordination skills.

- Result-oriented mindset with attention to detail.

Pay: ₹12,000.00 - ₹16,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Social Media Executive (Ballygunge)
🏢 White Zone Dental Clinic
📍 Ballygunge