Job Title: Senior SEO & Search Experience Specialist (SEO, AEO, GEO, ASO)

Role Overview

We are looking for a high-impact, execution-oriented Search Experience Specialist to own our end-to-end organic visibility. In this role, you won't just be auditing and building strategies—you will be the primary driver of execution.

You will expand our reach across traditional search engines ( SEO ), AI Answer Engines ( AEO ), Generative Engine Interfaces ( GEO ), and App Stores ( ASO ). The ideal candidate is deeply technical yet content-savvy, possessing a strong bias for action. You will directly implement tags, optimize pages, manage content pipelines, and deploy on-page changes to rapidly scale our organic footprint.

Key Responsibilities

- End-to-End Ownership: Define and execute the roadmap for traditional SEO, AI Search (GEO/AEO), and App Store Optimization (ASO) from initial research to deployment and reporting.
- Hands-on Implementation: Directly write, edit, and implement HTML tags (titles, metas, headers, canonicals, schema markup) and manage CMS page layouts to optimize for search performance.
- AEO & GEO Optimization: Structuring site data, creating highly authoritative content, and implementing advanced schema to ensure our brand is the definitive answer in AI engines (like ChatGPT, Perplexity, and Google Gemini).
- ASO Management: Own our app store listings (Google Play & Apple App Store). Execute keyword optimization, A/B test creatives, and optimize descriptions to drive organic app downloads.
- Content Execution: Partner with creators or independently produce high-quality, search-intent-driven content. You will own the publishing process,



ensuring every page is perfectly optimized for both users and bots before going live.
- Technical & On-Page Auditing: Continuously monitor site health, Core Web Vitals, crawl budgets, and indexing issues, fixing front-end errors yourself whenever possible.

Required Skills & Qualifications

- Experience: 4+ years of hands-on experience in dedicated SEO roles, with at least 1–2 years actively optimizing for AI search engines (GEO/AEO) and App Stores (ASO).
- Bias for Action: A proven track record of doing , not just consulting. You prefer jumping into the CMS or HTML code to fix an issue rather than just putting it on a developer's backlog.
- Technical Proficiency: Solid working knowledge of HTML/CSS, structured data/JSON-LD, and modern CMS platforms (e.g., Webflow, WordPress, Shopify, or headless setups).
- AI-Era Search Knowledge: Deep understanding of Large Language Models (LLMs), Retrieval-Augmented Generation (RAG), and how modern search engines synthesize information.
- Tooling Expertise: Mastery of standard SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console) and ASO platforms (AppTweak, Sensor Tower, or MobileAction).

What Success Looks Like in 90 Days

- Month 1: Complete a comprehensive audit of our current SEO, GEO, and ASO footprints, identifying low-hanging fruit and immediate technical quick-fixes.
- Month 2: Clean up on-page tags, implement robust schema markup across high-value pages, and establish a repeatable content optimization workflow.
- Month 3: Launch your first major GEO/AEO optimization sprint and show measurable uplift in organic search visibility, app store impressions, and AI engine citations.

📌 Senior SEO Specialist (Mumbai)
🏢 ZILO
📍 Mumbai