Role & responsibilities

- Achieve monthly, quarterly and annual sales targets.

- Generate recent business opportunities in the assigned territory.

- Identify potential customers, dealers, distributors, builders and contractors.

- Develop new markets and expand the company's customer base.

- Follow up on leads and convert them into confirmed orders.

- Build and maintain strong relationships with dealers, distributors, builders, contractors and industrial customers.

- Regularly visit existing customers and understand their requirements.

- Appoint new dealers/distributors where required.

- Handle customer queries, complaints and commercial discussions.

Visit construction sites, infrastructure projects and industrial projects.

- Identify upcoming projects and estimate their steel requirements.

- Develop contacts with purchase managers, contractors, builders, engineers and project decision-makers.

- Track project progress and follow up until order closure.

- Promote and sell products such as TMT Bars, MS Rods, Structural Steel and other steel products.

- Understand product specifications, grades, sizes and applications.

- Provide suitable product information based on customer requirements.

- Prepare quotations and negotiate prices within approved company limits.

- Discuss payment terms and delivery schedules with customers.

- Monitor market prices and competitor pricing.

- Provide regular market feedback to management.





- Coordinate with Accounts, Dispatch and Operations teams for smooth order execution.

- Follow up on pending orders and deliveries.

- Monitor customer outstanding payments and coordinate for timely collection.

- Ensure customer commitments are properly communicated internally.

- Monitor competitor products, prices, schemes and market activities.

- Identify new market opportunities.

- Maintain information about dealers, contractors, builders and projects in the territory.

- Submit regular market reports to management.

- Prepare daily/weekly/monthly sales reports.

- Maintain customer and lead databases.

- Submit sales forecasts and pipeline reports.

- Report market conditions, competitor activities and customer feedback.

Candidate Requirements

- Graduate degree in any discipline; MBA/PGDM in Sales & Marketing is an advantage.

- 2 to 6 years of experience in steel/TMT/building material sales preferred.

- Strong network among dealers, distributors, builders, contractors or industrial customers.

- Good knowledge of the local market.

- Excellent communication and negotiation skills.

- Strong customer relationship management skills.

- Target-oriented and self-motivated.

- Willingness to travel extensively within the assigned territory.

- Own vehicle and valid driving licence preferred.

- Basic knowledge of MS Excel and CRM/ERP systems.

📌 Senior Sales Executive (Hindupuram)
🏢 SHRI LAKSHMI STEEL SUPPLIERS
📍 Hindupuram