Job Description As a Senior Executive – ATL/BTL Marketing, you will support the execution of offline marketing campaigns, centre branding, launches, and promotional activities across BHIVE centres. Working closely with the Lead – Offline Promotions, you will coordinate with vendors and internal teams to ensure timely, high-quality execution while maintaining brand standards.
n Key Responsibilities:
n n Execute ATL/BTL campaigns, centre branding, launches, and offline marketing initiatives.
n Coordinate with vendors and internal teams for seamless campaign execution.
n Manage branding collaterals, centre audits, and quality checks.
n Support outdoor branding, AdOnMo campaigns, print, and promotional activities.
n Maintain campaign trackers, vendor documentation, and execution reports.
n Conduct site visits to monitor branding quality and campaign implementation.
n Ensure adherence to brand guidelines, SOPs, and execution timelines.




n n Requirements:
n n Bachelor's degree in Marketing, Business Administration, or a related field.
n 4–5 years of experience in ATL/BTL marketing, branding, events, or campaign execution.
n Strong coordination, vendor management, and organizational skills.
n Proficiency in Microsoft Excel, PowerPoint, and Google Workspace.
n Willingness to travel across centres for campaign execution.
n n What You'll Gain:
n n Hands-on experience in executing ATL/BTL campaigns and branding projects.
n Exposure to large-scale marketing initiatives and centre launches.
n Chance to work closely with cross-functional teams in a fast-paced workplace.
n A collaborative workplace with ownership and continuous learning opportunities.
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📌 Senior Executive - ATL/BTL (Bengaluru)
🏢 BHIVE Workspace
📍 Bengaluru