POSITION DESCRIPTION

JOB TITLE : Senior Branch Manager

GRADE : AVP-I

DEPARTMENT : Branch Banking, TASC, TPP

LOCATION : Branch

SUB-DEPARTMENT : Branch Banking

TYPE OF POSITION : Full time

REPORTS TO : Cluster Head/Regional Head – Branch Banking

REPORTING INTO

Direct Reporting
BDE/AAM/AM
BSM/CA-AM
Dotted line reporting of certain Silver & Gold Branch Heads
Dotted line reporting of BOO/BOSM
ROLE PURPOSE & OBJECTIVE
This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales workplace and productive branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
This role monitors daily performance of branch staff and manages a team of 10 to 15 employees.




This role manages leadership reporting of BOO/BOSM & BSM.
In certain cases will have dotted line reporting of few Silver & Gold Branch Heads reporting to them
This role is assigned higher targets for their respective branches and is applicable only to Platinum & Titanium Branches.
SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE
Entire liability target for the branch
CASA Book – as per the branch
TASC Book – as per the branch
BB-FIG Book – as per the branch
Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
Number target for all the respective products.
CA
SA
TASC
Snr Citizen
HNI
NR
KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business
Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
This role is responsible for driving the entire business targets for liabilities assigned to the branch.
Manage exceptional cus

📌 Senior Branch Manager Gondia
🏢 Ujjivan Small Finance Bank
📍 Gondia