About Amrutha Shelters

Amrutha Shelters Pvt. Ltd. is a growing real estate and construction company with plans to develop 45 large-scale residential projects, including premium apartment and villa developments.

We are looking for an experienced Sales & Marketing Head who can take ownership of the overall sales and marketing strategy and build a strong growth engine for the company's upcoming projects.

Role Overview The Sales & Marketing Head will be responsible for developing and executing project-wise marketing and sales strategies, from market research and feasibility inputs through pre-launch, launch and ongoing sales.

The role requires strong expertise in marketing budget planning, market research, competitor analysis, project positioning, online and offline marketing, sales strategy, channel development and team leadership.

The candidate will be expected to manage strategies across multiple large-scale projects simultaneously, with different product categories, locations, ticket sizes and target customer segments.

Key Responsibilities

- Marketing Strategy & Planning

Develop comprehensive marketing strategies for each project based on location, product, target audience and market potential.

Create pre-launch, launch and post-launch marketing strategies.

Define project positioning, USPs, target customer profile and communication strategy.

Develop integrated marketing plans covering both online and offline channels.

Continuously review market conditions and modify strategies where required.

- Marketing Budget Planning & Management

Prepare project-wise annual, pre-launch and launch marketing budgets.

Determine the appropriate marketing investment based on project size, sales targets, positioning and launch timelines.

Plan and allocate budgets across digital marketing, outdoor, print, events, branding, media, channel marketing, PR and other promotional activities.

Decide the appropriate online vs. offline marketing mix for each project.

Monitor marketing expenditure against approved budgets.

Evaluate marketing performance and ROI and recommend budget optimisation or reallocation.

Present marketing budgets and investment plans to senior management.

- Market Research & Pre-Project Analysis

Conduct detailed market research before commencing marketing activities for every project.

Analyse location potential,



customer demand, pricing, product preferences, market trends and absorption potential.

Study the target customer profile and identify the most relevant customer segments.

Provide strategic inputs on product positioning, unit mix, pricing and marketability.

Evaluate the market potential and risks before project launch.

- Competitor Analysis

Conduct comprehensive competitor benchmarking for existing and upcoming projects.

Analyse competitors on

Pricing

Location

Unit configurations

Amenities

Specifications

Project positioning

Offers and schemes

Marketing campaigns

Sales strategy

Identify competitive gaps and develop strategies to create a clear differentiation for Amrutha projects.

Continuously monitor competitor activity and market changes.

- Online / Digital Marketing

Develop project-wise digital marketing strategies aligned with business objectives.

Plan and manage campaigns across Google Ads, Meta Ads, YouTube, property portals, social media and other relevant digital platforms.

Develop digital campaigns for pre-launch, launch and ongoing sales phases.

Drive quality lead generation and optimise campaigns based on cost, quality and conversion performance.

Work with digital agencies on campaign planning, creatives, content and performance optimisation.

Identify emerging digital platforms and opportunities to improve project visibility and customer acquisition.

- Offline Marketing

Develop and execute project-wise offline marketing strategies.

Plan hoardings, billboards, print media, events, exhibitions, property activations, corporate outreach and other relevant activities.

Identify high-impact locations and media opportunities based on target customers and project catchment.

Plan and execute project launch events, Channel Partner meets, customer events and promotional activities.

Coordinate with creative, media, branding and event agencies.





Evaluate the effectiveness of offline campaigns and optimise the marketing mix.

- Multi-Project Marketing Management

Lead the marketing strategy for 45 large-scale residential projects simultaneously, including apartments and villas.

Develop customised strategies based on project location, product category, ticket size, positioning and target audience.

Prioritise marketing budgets and resources across projects.

Ensure each project has a distinct market positioning while maintaining a consistent Amrutha brand identity.

- Project Launch Strategy

Develop a complete pre-launch to launch roadmap for new projects.

Plan launch timelines, campaign phases, media strategy and promotional activities.

Coordinate with internal teams and external agencies for timely execution.

Ensure the project achieves strong market visibility and initial sales momentum.

- Sales Strategy & Business Growth

Develop project-wise sales strategies and go-to-market plans.

Set sales targets in coordination with senior management.

Develop strategies for Direct Sales and Channel Sales.

Build and strengthen the Channel Partner network.

Recommend pricing, offers and promotional strategies based on market conditions and project objectives.

Drive sales velocity, conversion and overall project absorption.

- Team & Agency Leadership

Build, lead and mentor a high-performing Sales & Marketing team.

Set explicit objectives, targets and performance standards.

Manage external digital, creative, media, branding and event agencies.

Ensure effective coordination between sales, marketing and other internal departments.

- Management & Strategic Reporting

Present marketing plans, budgets, forecasts, market research, competitor analysis and project performance to senior management.

Provide strategic recommendations based on market intelligence and business performance.Identify new market opportunities and customer segments.Take corrective actions and optimise strategies based on campaign and sales performance.

Preferred candidate profile The ideal candidate should have robust experience in leading multiple (3-4) residential projects, including apartments and villa developments, with proven expertise in project launches, revenue management, channel partner sales, digital marketing, team leadership, and inventory liquidation.

📌 Sales & Marketing Head (Bengaluru)
🏢 Amrutha Shelters
📍 Bengaluru