Experience : 68Years (Mandatory: Channel / Dealer Network Development)

Locations : Delhi| Mumbai | Bengaluru/Hyderabad

Function : ChannelSales | Dealer/Distributor Development | Market Expansion | Sell-In Sell-Out

KeyResponsibilities

Dealer Distributor Network Expansion

- Identify, evaluate, and onboard dealers, sub-dealers, and distributors across assigned markets.
- Map white spaces and create a structured city-by-city expansion strategy .
- Ensure partners meet display, working capital, and performance requirements.

Sales Targets Commercial Delivery

- Own monthly targets for: ? Primary Sales (sell-in)

? Secondary Sales (sell-through)

? Revenue, GM%, and partner-level productivity

- Drive partner-wise growth plans with explicit KPIs and monthly reviews.
- Launch channel schemes, trade promotions, and festival campaigns to accelerate throughput.

Channel Enablement Training

- Train partners and their sales staff on Pepperfry product lines, USPs, pricing, and display rotation.
- Ensure accurate demos, sampling support, and regular product refresh cycles.

- Create territory-level marketing activation plans.

Market Intelligence Competitive Benchmarking





- Track competitor activity: pricing, margins, schemes, inventory strategy, collections, dealer payout cycles.

- Provide insights to HO on product gaps, customer demand patterns, regional preferences, and assortment needs.

Operational Discipline Collections

- Ensure healthy channel credit cycles and on-time partner payments.

- Drive zero defaults through regular credit reviews and partner governance.
- Own the end-to-end dealer lifecycle : onboarding ? training ? performance ? retention ? exit (if needed).

Relationship Management

- Build strong relationships with:
- Dealers, sub-dealers, distributors
- Retailers channel influencers
- Local architects interior contractors (for upsell opportunities)

- Be the trusted point of contact for market escalations and quick problem resolution.

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📌 Retail Distribution Manager ? Dealer & Channel Network (Bengaluru)
🏢 Pepperfry
📍 Bengaluru