Content Strategist

Job Title: Content Strategist
Location: New Delhi, Delhi (On-site)
Salary: 40K-60 K

Job Type: Full time
Experience Required: 3+ years
Industry: Fashion / Menswear / D2C

About the Role

A growing menswear brand is looking for a Content Strategist who lives and breathes content, fashion, and culture. The role focuses on building and executing a robust content strategy across digital platforms to drive brand awareness, engagement, and sales.

What You’ll Do
Develop and execute content strategy aligned with brand and marketing goals
Own monthly content calendars for Instagram, Facebook, LinkedIn, etc.
Maintain a consistent brand voice and storytelling across all platforms
Create content briefs, campaign concepts, and storytelling frameworks:
Oversee content for social media, website, and digital campaigns:
Track performance using analytics tools and optimize content
Support campaign launches, product drops, and brand initiatives:
Stay updated on fashion, lifestyle, and digital trends:
Contribute to PR campaigns,



product launches, and brand events:
Help manage brand reputation and build relationships with media & influencers

What We’re Looking For
3+ years in content strategy / digital marketing / social media
Experience with fashion, lifestyle, or D2C brands is a big plus
Robust writing, storytelling, and editing skills
Balance of strategy + execution:
Comfortable with analytics and performance tracking tools:
Immediate joiners preferred

Work Location
On-site role based in Udhyog Nagar, West Delhi

How to Apply

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:
Leave encashment
Paid sick time

Ability to commute/relocate:
Delhi, Delhi: Reliably commute or planning to relocate before starting work (preferred)

Experience:
Content strategy: 3 years (required)
Copywriting: 3 years (required)

Location:
Delhi, Delhi (required)

Work Location: In person

📌 Content Strategist Delhi (India)
🏢 Perch Brand Private
📍 India