Key Responsibilities
Plan and execute digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads.
Generate high-quality leads while maintaining target Cost Per Lead (CPL).
Monitor daily campaign performance and optimize budgets for maximum ROI.
Track key marketing metrics including CTR, CPC, CPM, CPL, ROAS, and Conversion Rate.
Manage keyword research, audience targeting, remarketing, and A/B testing.
Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Meta Business Suite.
Prepare weekly and monthly performance reports with actionable insights.
Coordinate with the creative team for ad copies, banners, videos, and landing pages.
Improve website conversion rates and user experience.
Monitor competitors' digital marketing strategies and recommend improvements.
Plan monthly digital marketing calendars and campaign strategies.
Ensure proper tracking of all conversions using Pixel, Conversion API, and Google Conversion Tracking.

Required Skills:




Google Ads (Search, Display, Performance Max)
Meta Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console
Keyword Research & SEO Basics
Landing Page Optimization
Conversion Tracking
Microsoft Excel / Google Sheets
Data Analysis & Reporting

Preferred Qualifications
Bachelor's degree in Marketing, Business, IT, or a related field.
Google Ads and Meta Blueprint certifications are preferred.
Experience with CRM and marketing automation tools is an added advantage.

Key Performance Indicators (KPIs)
Monthly Lead Generation Target
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Conversion Rate
Website Traffic Growth
Click-Through Rate (CTR)
Quality Score Improvement
Organic Keyword Rankings
Lead-to-Customer Conversion Ratio

What We Offer
Salary:₹15,000 - ₹25,000 per month:
Performance-based incentives
Growth prospects opportun

📌 Performance Marketer Patna
🏢 LEAKPROOF INDIA PRIAVTE
📍 Patna