Department:Marketing

Reports To:COO

Location:Noida (In Office)

Employment Type:Full time

Level:Management

Portfolio:Sarder Startup Brands (AI CERTs, AI Labs, Adoptify AI, N+)
Position Summary

The Senior Brand Lead is responsible for developing, executing, and optimizing brand strategy across Sarder and its portfolio brands, including AI CERTs, AI Labs 365, Adoptify AI, N+, and other current or future ventures. This role owns brand positioning, messaging, campaign execution, content strategy, demand generation alignment, and brand consistency across customer, partner, and internal touchpoints.
Key Responsibilities

Brand Strategy & Positioning
Own brand strategy, positioning, messaging, and differentiation for assigned Sarder portfolio brands.
Develop and refine value propositions, audience-specific messaging, and brand narratives.
Maintain consistent brand identity across websites, sales collateral, campaigns, partner materials, presentations, and social channels.




Conduct competitive analysis and market intelligence to identify prospects to strengthen differentiation and market relevance.
Maintain brand standards, governance processes, and messaging discipline across internal and external teams.

Demand Generation & Campaign Leadership
Partner with Sales, Revenue Operations, Product, and Executive Leadership to build integrated marketing campaigns.
Drive campaigns supporting webinars, events, certifications, training programs, product offers, and partner promotions.
Ensure campaigns generate qualified leads, support pipeline creation, and align with revenue priorities.

Content & Thought Leadership
Lead development of executive thought leadership, blogs, whitepapers, case studies, presentations, videos, and social content.
Ensure content is audience-relevant, commercially sharp, brand-aligned, and helpful to Sales and Partner teams.

Partner & Channel Marketing
Develop co-marketing programs, campaign kits, and enablement assets for

📌 Senior Brand Lead Noida
🏢 Netcom Learning
📍 Noida