We are looking for a Social Media Manager to own our brand's voice and presence across Instagram, Facebook, YouTube, LinkedIn, and Twitter/X from strategy to execution. This is a hands on leadership role: you'll set the content strategy, drive campaigns end-to-end, and guide a small team/freelancers to bring it to life, working closely with the founders.

Location: Soho Tiger - Silver Jewellery, Vikrampuri Colony, Hyderabad (Work From Office)
Work Days: 6 days a week
Timings: 11:00 AM 8:00 PM

Role & responsibilities

Strategy & Planning
Own the social media strategy and content roadmap across platforms
Lead campaign planning with founders and consultants, translating brand goals into content plans
Track trends, competitors, and platform shifts to keep our content ahead of the curve

Content & Creative Direction
Set the creative direction for short-form videos, reels, static creatives, and long-form YouTube content
Guide storyboarding, shoots, and edits hands-on when needed, delegated when not
Be comfortable stepping on camera for brand content

Team & Execution
Guide and mentor junior team members / freelance creators and editors
Own the content calendar and ensure consistent,



on-brand publishing across platforms
Coordinate influencer and creator partnerships

Growth & Performance
Own community management and platform growth across channels
Partner with performance marketing on creative alignment and campaign performance
Track content and campaign performance, and turn insights into action
Support Google My Business, website content, and product/campaign copy

Preferred candidate profile
1 - 4 years experience in social media, content, or brand roles
Solid hands-on content creation background (photo + video)
Comfortable on camera and confident directing others on camera
Sharp visual sense, strong writing skills, and a good read on what performs
Working knowledge of Canva/Photoshop and video editing tools
Valuable to have: D2C experience, influencer/creator management, interest in SEO or audience research

Perks and perks
Relocation assistance provided
Chance to work directly with the founders of a fast-growing D2C brand

About Soho Tiger Jewellery: We are a D2C silver jewellery brand focused on modern design, storytelling, and meaningful products.

📌 Social Media & Brand Executive Hyderabad
🏢 Soho Tiger Jewellery
📍 Hyderabad