The Publicity Specialist role involves planning and executing publicity campaigns for entertainment productions, including media research and outreach, strategy development, content creation, and campaign performance analysis. The position requires a bachelor's degree in PR/Communications/Marketing and prior experience in public relations or related fields, with preferred experience in the entertainment industry.

Position Summary The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate with other team members to support the overall public relations initiatives for the productions.

Essential Job Functions & Responsibilities Media Research & Outreach

- Assist in building national and regional media lists for entertainment productions
- Pitch media outlets to secure coverage for the productions
- Establish and maintain relationships with media professionals
- Ensure proposals meet client needs and goals

Strategy & Campaign Planning
- Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
- Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

Submission Plan Development & Implementation
- Develop submission plans for publicity campaigns and implement them
- Understand and execute social publicity tactics on behalf of clients
- Identify media influencers to use on behalf of clients
- Ensure submission plans are executed efficiently and effectively





Content Development
- Write compelling press materials, pitch letters, and promotional copy
- Responsible for writing press releases and pitches

Analysis
- Monitor publicity campaign performance and provide regular reports to the Publicity Lead
- Assist in analyzing media coverage and audience reach

Other Responsibilities

- Build and maintain positive and engaging relationships with media across print, broadcast, online, blogs, consumer, mainstream, urban, tech, and trade press
- Work collaboratively with team members in alignment with the company's purpose, mission, and vision
- Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
- Continuously keep up-to-date with industry trends and developments
- Proactive attitude towards creating connections among diverse cultures, languages, and digital platforms

Education And Experience Requirements

- Bachelor's Degree in Public Relations, Communications, Marketing, or related field
- Previous experience in public relations, publicity, or related field
- Strong written and verbal communication skills
- Knowledge of media outlets and industry influencers
- Detail-oriented with strong organizational and multitasking skills
- Experience in the entertainment industry (preferred)
- Ability to speak and read Japanese (preferred)

Desired Skills And Abilities

- Strong interpersonal and relationship-building skills
- Ability to work collaboratively in a team setting
- Analytical thinking and problem-solving skills
- Passion for entertainment and pop culture

Benefits

- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Hybrid Work Model

📌 Publicity Specialist (Tingkhong)
🏢 Posted.Careers
📍 Tingkhong