# PR Associate – Luxury Fashion

Celebrity, Media & Industry Relations

Location: Mumbai (Hybrid)

Experience: 1–2 years

Salary: ₹20,000–₹30,000

About Basil Leaf

Basil Leaf is a luxury occasionwear label specialising in handcrafted lehengas, sarees and contemporary Indian silhouettes. The brand is stocked across Pernia’s, AZA, Ogaan and other premium multi-designer platforms. ### The Role

We are looking for a sharp, fast-moving and well-presented PR Associate who genuinely follows fashion, Bollywood, content and pop culture.

You will work closely with our PR agency and internal team to build relationships across the celebrity, styling, media and fashion ecosystem and turn opportunities into meaningful brand visibility.

### What You'll Do

- Build and maintain relationships with celebrity stylists, editors, influencers and industry contacts
- Identify and pursue relevant celebrity styling, gifting and collaboration opportunities
- Support media outreach, editorial placements, founder stories and brand features
- Coordinate with our PR agency and ensure opportunities are followed through




- Stay updated on Bollywood, fashion, stylists, creators and cultural trends

Who We're Looking For

* 1–2 years of experience in fashion PR, celebrity management, communications or a related role

- Robust interest in fashion, Bollywood and content
- Existing industry relationships are a strong advantage
- Excellent communication skills and a confident, polished and presentable personality
- Sharp, proactive and fast with strong follow-through
- Good understanding of social media and fashion content
- Someone who enjoys networking and genuinely wants to build a career within the fashion industry
- Comfortable working in a fast-paced environment and taking ownership

What Matters Most

We are looking for someone who knows the industry, is hungry to build relationships, spots opportunities quickly and gets things moving.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Public Relations (Chembur)
🏢 x u0026 O CLOTHING PRIVATE
📍 Chembur