Job Description

About

Retail Insights delivers scalable, cutting-edge, and cost-effective IT solutions through centers in India, Dubai, and the U.S. We specialize in Full Stack Development, Data & AI/ML, Mobile, DevOps, and digital platforms like Adobe, Salesforce, Shopify, Snowflake, and Blue Yonder.

Responsibilities
Lead design, implementation, and optimization of Salesforce Marketing Cloud solutions
Design and execute personalized, multi-channel customer journeys using Journey Builder
Manage email, SMS, and digital marketing campaigns across customer touchpoints
Build and manage data extensions, segmentation logic, and audience targeting
Implement automation workflows using Automation Studio to support scalable campaigns
Integrate Marketing Cloud with Salesforce CRM, CDP, and external data sources
Monitor and optimize campaign performance, engagement, and conversion metrics
Develop dashboards and reports to track marketing KPIs and ROI
Collaborate with marketing, analytics, and business teams to drive personalization strategies
Support UAT, go-live,



and post-production optimization
Ensure data quality, compliance, and marketing governance standards
Act as a subject-matter expert for Marketing Cloud best practices
Drive continuous improvement and innovation in digital marketing automation

Requirements
Minimum 3+ years of experience in Salesforce ecosystem with robust focus on Marketing Cloud
Proven experience delivering enterprise-scale Marketing Cloud implementations
Solid understanding of digital marketing, campaign automation, and personalization
Hands-on expertise with Journey Builder, Automation Studio, and Email Studio
Experience integrating Marketing Cloud with CRM, CDP, and external systems
Strong analytical skills with ability to interpret campaign performance data
Excellent communication and stakeholder management skills
Experience working in Agile / Scrum environments

Education Qualification
Minimum 3+ yea

📌 Software Engineer Marketing Cloud Bengaluru
🏢 Retail Insights
📍 Bengaluru