Performance Marketing Manager

Company: Blue Waves Media

Experience: 5+ Years

Location: Kolkata

Employment Type: Full-Time

About the Role

Blue Waves Media is looking for an experienced and performance-driven Performance Marketing Manager with 5+ years of experience in managing digital advertising campaigns across multiple platforms.

The candidate will be responsible for planning, executing, optimizing and scaling paid marketing campaigns across Google, Meta, and other third-party advertising platforms and aggregators, with a strong focus on lead generation, conversions, revenue and ROI.

This is a hands-on role for someone who understands the complete performance marketing funnel from campaign strategy and audience targeting to tracking, optimization, reporting and business outcomes.

Key Responsibilities

- Plan, launch and manage performance marketing campaigns across Google Ads, Meta Ads and other relevant digital platforms.
- Manage campaigns across Search, Display, YouTube, Performance Max, Shopping, Meta Ads, retargeting and other paid media formats.
- Explore and manage advertising opportunities across third-party platforms, aggregators, marketplaces and relevant digital networks.
- Develop media plans, budgets, audience strategies and campaign structures based on business objectives.
- Monitor campaign performance on a daily basis and continuously optimize campaigns for CPL, CPA, ROAS, CAC, CTR, CVR and overall ROI.
- Manage campaign budgets and ensure efficient allocation of spends across platforms, campaigns, audiences and geographies.
- Conduct A/B testing of creatives, audiences, landing pages, ad copies, offers and campaign structures.
- Work closely with creative teams to develop performance-oriented ad creatives, videos, copies and landing page requirements.
- Set up and monitor conversion tracking, pixels, events, UTM parameters and attribution.




- Use tools such as Google Analytics 4, Google Tag Manager, Meta Pixel/Events Manager and other analytics platforms.
- Analyse customer journeys and identify opportunities to improve conversion rates and reduce acquisition costs.
- Build regular performance reports and present actionable insights to internal teams and clients.
- Identify new platforms, targeting opportunities, tools and emerging performance marketing trends.
- Work closely with sales/business teams to understand lead quality and connect marketing performance with actual business revenue.
- Troubleshoot campaign delivery, tracking and performance-related issues.
- Maintain strong documentation of campaigns, budgets, performance benchmarks and learnings.

Required Skills & Experience
- 5+ years of hands-on experience in Performance Marketing / Digital Media Buying.
- Strong expertise in Google Ads and Meta Ads.
- Good understanding of Google Search, Display, YouTube, Performance Max and Shopping campaigns.
- Strong understanding of Meta campaign structures, audience targeting, retargeting and conversion campaigns.
- Experience managing large advertising budgets and multiple campaigns simultaneously.
- Strong understanding of performance metrics such as CPL, CPA, CAC, ROAS, CTR, CPC, CPM, CVR and LTV.
- Good knowledge of Google Analytics 4 and Google Tag Manager.
- Understanding of conversion tracking, pixels, events, attribution and UTM tracking.
- Strong analytical and data interpretation skills.




- Experience with lead generation, e-commerce or revenue-focused campaigns.
- Ability to identify performance issues and independently take corrective action.
- Strong Excel/Google Sheets skills.
- Good understanding of landing pages, funnels and conversion rate optimization.
- Excellent communication and presentation skills.

Positive to Have

- Google Ads / Meta certifications.
- Experience working with third-party advertising platforms, aggregators, marketplaces or affiliate networks.
- Experience with CRM integration and lead tracking.
- Knowledge of marketing automation and remarketing platforms.
- Basic understanding of SEO, CRO and organic acquisition.
- Experience working in a digital marketing agency and managing multiple clients/industries.
- Experience with tools such as Looker Studio, Hotjar/Microsoft Clarity or similar analytics platforms.

What We Are Looking For

We are looking for someone who is data-driven, commercially minded and extremely hands-on.

The ideal candidate should not simply be someone who knows how to “run ads”. They should be able to look at campaign data, understand why performance is changing, identify the problem, recommend an action and implement it.

You should be comfortable taking ownership of performance targets and working towards measurable business outcomes.

Key Performance Indicators

- Cost-efficient customer/lead acquisition
- Campaign ROI / ROAS
- Lead quality and conversion rate
- Revenue generated through paid media
- Reduction in CPL / CPA / CAC
- Effective utilisation of media budgets
- Growth and scalability of successful campaigns
- Accuracy and quality of performance reporting

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketing Manager (Kolkata)
🏢 BLUE WAVES MEDIA
📍 Kolkata