Role & responsibilities

- Plan, execute, and optimize lead generation campaigns on Meta platforms (Facebook & Instagram) to achieve business targets.

- Manage end-to-end campaign setup, audience targeting, retargeting, and budget allocation through Meta Ads Manager.

- Monitor and improve key performance metrics such as CPL, CTR, ROAS, and conversion rates.

- Conduct A/B testing of ad creatives, copies, audiences, and landing pages to maximize campaign performance.

- Collaborate with the Creative, Content, and Sales teams to improve lead quality and campaign effectiveness.

- Track campaign performance using Meta Pixel, Conversion API, Google Analytics, and prepare regular MIS reports.

- Stay updated on industry trends, competitor activities, and Meta platform updates to identify new growth opportunities.

Preferred candidate profile

- 35 years of experience in Performance Marketing with hands-on expertise in Meta Ads.

- Robust understanding of lead generation, conversion optimization, and digital marketing analytics.

- Proficiency in Meta Ads Manager, Meta Business Suite, Google Analytics, and related tracking tools.

📌 Performance Marketing Manager (New Delhi)
🏢 SHEMROCK
📍 New Delhi