Employment Type: Full-time

Work Mode: Remote – Work From Home. No standard timings or holidays - milestone driven performance.

Role Overview

Maalexi is looking for a Marketing Specialist to support the execution of marketing initiatives that strengthen the company’s brand, expand its digital presence, generate qualified commercial leads, and communicate Maalexi’s products, partnerships, achievements, and market expertise.

The Marketing Specialist will work closely with the commercial, product, operations, and leadership teams to execute digital campaigns, create high-quality content, manage social media channels, conduct market research, support lead-generation activities, and contribute to corporate and investor communications.

The ideal candidate is a hands-on marketer with strong communication skills, a good understanding of digital marketing channels, and the ability to translate business and market developments into engaging content and campaigns.

Key Responsibilities

Digital Marketing

- Support the planning and execution of digital marketing campaigns aligned with Maalexi’s commercial and growth objectives.
- Manage campaigns across social media, email, website, search, content marketing, and selected offline channels.
- Help increase brand awareness, website traffic, audience engagement, and qualified lead generation.
- Track campaign performance and prepare regular reports on reach, engagement, conversions, and other relevant marketing metrics.
- Use performance data and insights to continuously improve campaigns and content.

Social Media & Content

- Manage Maalexi’s presence across LinkedIn, X, Instagram, Facebook, and YouTube.
- Develop and maintain a structured content calendar covering products, partnerships, customer success stories, company milestones, industry insights, thought leadership, and leadership communications.
- Write and publish engaging social media posts, articles, newsletters, website content, email campaigns, and marketing materials.
- Coordinate the creation of graphics, videos, presentations, and other visual content.
- Grow relevant audiences and improve engagement across Maalexi’s digital channels.
- Ensure all content maintains a consistent, professional, and credible brand voice.





Lead Generation & Sales Support

- Work closely with the sales and commercial teams to execute lead-generation and customer acquisition campaigns.
- Support outreach initiatives, events, partnerships, market-entry campaigns, and other commercial programs.
- Create marketing and sales-enablement materials including presentations, brochures, landing pages, email sequences, case studies, and campaign assets.
- Support the management and tracking of marketing-generated leads.
- Monitor campaign attribution, lead quality, and conversion performance in coordination with the commercial team.

Market Research & Intelligence

- Conduct research on target customers, priority markets, competitors, industry developments, and emerging commercial opportunities.
- Monitor developments across agricultural trade, food supply chains, trade technology, fintech, logistics, and related sectors.
- Prepare market and competitor summaries to support marketing and commercial decision-making.
- Identify relevant industry trends, events, publications, partnerships, and content opportunities.
- Translate market insights into recommendations for campaigns, positioning, and customer outreach.

Corporate Communications

- Support the preparation of investor newsletters, company updates, announcements, and corporate communications.
- Develop content communicating Maalexi’s business milestones, partnerships, product launches, market expansion, funding developments, and performance highlights.
- Assist in preparing leadership communications, presentations, company profiles, and stakeholder updates.
- Ensure communications are clear, accurate, consistent, and aligned with Maalexi’s positioning.

Brand Management

- Maintain consistency in Maalexi’s messaging, tone of voice, and visual identity across all external communications.
- Support updates to the company website, corporate presentations,



brochures, campaign materials, press communications, and event collateral.
- Work with internal teams to accurately communicate Maalexi’s products, capabilities, partnerships, and value proposition.
- Maintain an organized repository of marketing assets, templates, brand materials, and content.

Qualifications & Experience

- Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field.
- 2–4 years of relevant experience in marketing, digital marketing, content marketing, communications, or a similar role.
- Strong written and verbal communication skills in English.
- Experience managing corporate social media accounts, particularly LinkedIn.
- Good understanding of digital marketing, content marketing, lead generation, email marketing, and campaign management.
- Ability to create clear and engaging content for both commercial and corporate audiences.
- Comfortable working with marketing analytics and performance metrics.
- Robust research, organizational, and project-management skills.
- Ability to manage multiple priorities and work effectively in a fast-paced remote environment.

Preferred Skills

- Experience in B2B, technology, fintech, trade, agriculture, food supply chains, logistics, or SaaS is an advantage.
- Experience with tools such as Canva, HubSpot or other CRM platforms, Google Analytics, email marketing platforms, and social media management tools.
- Basic understanding of SEO and paid digital advertising.
- Experience creating presentations, newsletters, short-form videos, and marketing collateral.
- Ability to independently research industries and convert complex topics into simple, compelling content.

What We’re Looking For

We are looking for someone who is creative, commercially aware, detail-oriented, and execution-focused. The successful candidate should be comfortable taking ownership of day-to-day marketing activities while collaborating with multiple teams across the organization.

This role is particularly suited to someone who enjoys combining content creation, digital marketing, market research, brand building, and lead generation within a fast-growing international business.

📌 Marketing Specialist (India)
🏢 Maalexi
📍 India