Role & responsibilities

Marketing Strategy & Planning

- Develop and implement comprehensive marketing strategies for Life Science, Diagnostic and Fine chemicals.
- Collaborate with sales teams to align marketing strategies with business goals and lead generation targets.
- Conduct market research/assessment to identify new opportunities, customer preferences, and competitive activities.

Branding & Product Positioning

- Manage and enhance MP Biomedicals' brand image in the Indian market.
- Create targeted messaging that communicates the value proposition of MP Biomedicals' products to different customer segments.
- Design and launch campaigns to increase brand awareness and product visibility across various platforms.

Lead Generation & Conversion

- Collaborate with the sales team to develop and execute lead generation initiatives.
- Track lead conversion rates and analyze the effectiveness of marketing activities in driving sales.
- Use CRM system ZOHO to manage leads and measure campaign success.

Content Creation & Management

- Oversee the creation of high-quality marketing materials, including brochures, presentations, email campaigns, and website content.
- Work with cross-functional teams to develop content for product launches, webinars, and trade shows.
- Write and publish compelling LinkedIn and social media posts to engage with the scientific community.

Digital Marketing & Online Presence

- Develop and manage digital marketing strategies, including SEO, SEM, content marketing, and social media campaigns.
- Leverage tools like LinkedIn, Instagram, and other digital platforms to reach target audiences.
- Monitor and analyze digital campaign performance metrics to optimize reach and engagement.

Event Management

- Plan and execute events such as webinars, roadshows, trade shows, exhibitions, and product launch events.
- Coordinate logistics, promotion,



and post-event follow-up to ensure maximum engagement.
- Measure the impact of events on lead generation and customer engagement.

Partnerships & Collaboration

- Foster strategic partnerships with industry stakeholders, distributors, and customers.
- Work closely with internal teams and external agencies to create promotional campaigns.
- Build and maintain relationships with key opinion leaders (KOLs) in the life sciences and biopharma industry.

Product Pricing:

- Conduct market analysis to determine optimal pricing strategies for MP Biomedical products.
- Develop pricing models that consider factors such as cost, competition, and customer value and market Price.
- Ensure that pricing strategies align with business objectives and profitability goals.
- Design Customer Annual Pricelist

Product Sampling:

- Develop and execute product sampling campaigns to generate awareness and drive trial.
- Identify strategic locations for product sampling, such as trade shows, conferences, and retail outlets.
- Coordinate with sales teams to distribute samples and collect feedback.

Product Demos:

- Organize and conduct product demonstrations to showcase the advantages and features of MP Biomedical products.
- Identify target audiences for product demos, such as potential customers, industry professionals, and partners.
- Collaborate with sales teams to set up product demos and provide support

Government E-Market Support:

- Identify and explore opportunities to sell MP Biomedical products through government e-marketplaces in India.
- Develop strategies to effectively market products on government e-marketplaces.
- Ensure compliance with government regulations and procurement processes.

Budget Management:

- Develop and manage the marketing budget.
- Track marketing expenses and ROI.

Preferred candidate profile 5 yrs Experience in Marketing

Qualification B tech or any Graduate in (Biotechnology), BSc

📌 Marketing Manager (Navi Mumbai)
🏢 MP Biomedicals
📍 Navi Mumbai