BRAND & MARKETING MANAGER

GoSpaze | Bengaluru

About GoSpaze

GoSpaze is a growing real estate and workspace solutions company with businesses spanning coworking spaces, residential real estate services, property management and related real estate solutions.

As we continue to build and scale the GoSpaze brand, we are looking for a dynamic Brand & Marketing Manager who can take ownership of our complete branding, marketing and communications function.

The Role

As the Brand & Marketing Manager, you will be responsible for developing and executing the overall marketing and brand strategy for GoSpaze.

You will own the brand's positioning, communication, digital presence, content, campaigns, performance marketing, events, partnerships and offline marketing initiatives.

The ideal candidate is someone who combines strategic thinking, creativity and strong execution skills, and is comfortable working across multiple business verticals.

Key Responsibilities

1. Brand Strategy & Brand Building

· Develop and strengthen the overall GoSpaze brand identity and market positioning.

· Ensure consistency of brand messaging and visual identity across all touchpoints.

· Develop brand campaigns that improve awareness, recall and consideration.

· Identify opportunities to differentiate GoSpaze from competitors.

· Develop brand guidelines and ensure their implementation across teams and external partners.

· Build a strong and consistent brand voice across digital and offline channels.

2. Digital Marketing & Performance Marketing

· Develop and execute the digital marketing strategy across relevant platforms.

· Plan and manage Google, Meta, LinkedIn and other digital advertising campaigns.

· Drive lead generation for coworking, real estate sales, property management and other business verticals.

· Monitor campaign performance, CPL, CAC, conversion rates, ROAS and other relevant KPIs.

· Continuously optimise campaigns based on data and business outcomes.

· Work closely with the sales team to improve lead quality and conversion.

· Develop effective remarketing and lead-nurturing strategies.

3. Content & Communications

· Own GoSpaze's overall content strategy.

· Develop content for social media, website, blogs, email, WhatsApp and other communication channels.

· Work with internal teams, designers, photographers, videographers and agencies to create high-quality content.

· Develop thought-leadership and corporate communication initiatives.

· Identify stories, achievements, projects, people and customer experiences that can strengthen the GoSpaze brand.

· Ensure communication is consistent,



relevant and aligned with the brand's positioning.

4. Social Media

· Own the social media strategy and content calendar.

· Manage platforms such as Instagram, LinkedIn, Facebook, YouTube and other relevant channels.

· Build engagement and grow the GoSpaze digital community.

· Track social media performance and continuously improve content strategy.

· Explore influencer, creator and strategic collaboration opportunities where relevant.

5. Offline Marketing & Brand Engagement

· Plan and execute offline marketing campaigns and brand activations.

· Develop marketing initiatives for GoSpaze's coworking centres and real estate business.

· Manage events, exhibitions, networking initiatives, client engagement programmes and partnerships.

· Develop signage, collaterals, brochures, presentations and other offline communication.

· Explore innovative ways to create visibility for GoSpaze across Bengaluru.

6. Website & Digital Assets

· Own the marketing perspective of the GoSpaze website and landing pages.

· Work with technology and external partners to improve website content, UX and conversion.

· Ensure SEO, content and lead-generation opportunities are continuously explored.

· Track website traffic, lead sources, conversion and user behaviour.

7. Marketing Analytics & Performance Management

· Establish clear marketing KPIs and dashboards.

· Track marketing spend and ROI across channels.

· Analyse campaign and customer data to identify opportunities and inefficiencies.

· Prepare regular marketing performance reports for management.

· Make data-driven recommendations for improving marketing effectiveness.

· Build a culture of measurable marketing rather than activity-based marketing.

8. Agency & Vendor Management

· Identify, appoint and manage external agencies, freelancers, designers, media partners and other marketing vendors.

· Brief agencies effectively and ensure timely delivery of campaigns and creative assets.

· Negotiate commercial terms and manage marketing budgets.

· Ensure external partners deliver against agreed KPIs and quality standards.

9. Sales & Business Alignment





· Work closely with the sales and business teams to understand business objectives and market requirements.

· Translate business goals into effective marketing campaigns.

· Support lead generation and demand generation initiatives.

· Develop marketing strategies for individual GoSpaze products, locations and business verticals.

· Gather market intelligence and competitor insights.

What We Are Looking For

· Strategic but highly hands-on.

· Strong in both brand building and performance marketing.

· Creative, curious and willing to experiment.

· Comfortable working with numbers, data and marketing analytics.

· A strong communicator and storyteller.

· Able to manage multiple projects simultaneously.

· Comfortable working with agencies as well as internal teams.

· Proactive and capable of taking complete ownership.

· Commercially minded and focused on business outcomes rather than just marketing activity.

Desired Experience

· 5–10 years of relevant marketing/brand experience.

· Proven experience managing digital and performance marketing campaigns.

· Experience in brand building and integrated marketing.

· Strong understanding of social media, content marketing and digital advertising.

· Experience managing agencies and external marketing partners.

· Experience in real estate, coworking, hospitality, retail, proptech or related consumer-facing businesses would be an advantage.

· Experience in a fast-growing company or entrepreneurial environment would be highly preferred.

Key Success Metrics

· Growth in GoSpaze brand awareness and visibility.

· Quality and volume of marketing-generated leads.

· Cost per lead and customer acquisition efficiency.

· Digital engagement and audience growth.

· Website traffic and conversion.

· Campaign ROI / ROAS.

· Lead-to-customer conversion.

· Effectiveness of offline campaigns and activations.

· Consistency and quality of GoSpaze brand communication.

· Overall contribution of marketing to business growth.

Why Join GoSpaze?

This is an opportunity to build and shape the marketing function of a growing brand, rather than simply manage an existing marketing calendar.

You will have the opportunity to influence how GoSpaze is perceived in the market, build its digital and physical presence, experiment with recent marketing channels and directly contribute to business growth.

If you are someone who believes marketing is not just about communication, but about building brands and driving business, we would love to hear from you.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Marketing Manager (Bengaluru)
🏢 GoSpaze
📍 Bengaluru