Roles and Responsibilities

- Manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, and other platforms.

- Develop and execute strategies to drive conversions, sales, and revenue growth through data-driven insights.

- Collaborate with cross-functional teams to integrate marketing efforts and optimize customer journeys.

- Analyze campaign performance using tools like CPL, Microsoft Dynamics D5, Power BI, Ai Techniques to identify areas for improvement.

- Stay up-to-date with industry trends and best practices in digital marketing to continuously improve skills.

Desired Candidate Profile

- 4-9 years of experience in Performance Marketing or related field (BFSI projects).

- Robust understanding of CPL (Cost Per Lead) model and its application in digital marketing.

- Proficiency in managing multiple ad platforms including Google Ads & Meta Ads.

- Experience working on AI techniques such as machine learning algorithms for campaign optimization.

📌 Manager (Mumbai)
🏢 HDFC Life
📍 Mumbai