Junior SEO Executive

Department

Digital Marketing / SEO

Experience

0–2 Years

Freshers with good practical knowledge of SEO may also apply.

About the Role

We are looking for a Junior SEO Executive who understands the fundamentals of Search Engine Optimization and can independently execute day-to-day SEO activities under the guidance of a senior SEO professional.

The candidate should have a strong understanding of On-Page SEO, Keyword Research, Keyword Mapping, Internal & External Linking, Competitor Analysis and basic SEO reporting.

Key Responsibilities1. On-Page SEO

- Optimize website pages for target keywords.
- Optimize:
- Title Tags
- Meta Descriptions
- H1/H2/H3 headings
- URL structure
- Image ALT tags
- Content structure
- Keyword placement
- Identify and suggest on-page optimization opportunities.

1. Keyword Research

- Conduct keyword research for products, services, blogs and landing pages.
- Identify:
- Primary keywords
- Secondary keywords
- Long-tail keywords
- Question-based keywords
- Commercial and informational keywords
- Analyze search volume, competition and keyword intent.

1. Keyword Mapping

- Map relevant keywords to individual website pages.
- Identify opportunities for new landing pages and blog topics.
- Ensure that multiple pages are not unnecessarily targeting the same keyword.

1. Internal Linking

- Identify internal linking opportunities.
- Create appropriate anchor text.
- Build logical links between relevant pages, blogs, products and service pages.
- Help improve website crawlability and page authority.

1. External Linking

- Identify relevant and authoritative external websites/resources.
- Implement appropriate outbound links where required.
- Assist in backlink-building activities under supervision.

1. Keyword Gap Analysis

- Compare the website's keyword visibility with competitors.
- Identify keywords for which competitors rank but our website does not.
- Prepare keyword-gap reports and recommendations.

1. Competitor Keyword Research

- Identify major SEO competitors.




- Research competitor keywords and ranking pages.
- Analyze:
- Competitor keyword strategy
- Top-ranking pages
- Content topics
- Search intent
- Backlink opportunities
- Identify opportunities that can be implemented on our website.

1. Basic Technical SEO

The candidate should have a basic understanding of:
- Website crawlability
- Indexing
- Sitemap
- Robots.txt
- Canonical tags
- Broken links
- 404 pages
- Redirects
- Page speed
- Mobile responsiveness
- Core Web Vitals

The candidate is not expected to be a technical SEO expert, but should be able to identify common issues and report them.

1. Content SEO

- Provide SEO inputs for blogs and website content.
- Prepare SEO content briefs.
- Suggest headings, keywords, FAQs and content structure.
- Check existing content for keyword optimization.
- Identify content opportunities based on search intent.

1. SEO Monitoring & Reporting

- Monitor keyword rankings.
- Track organic traffic and website performance.
- Identify ranking drops and opportunities.
- Prepare regular SEO reports.
- Maintain keyword and SEO activity sheets.

Minimum Skill Set The candidate must have practical knowledge of: SkillRequired LevelOn-Page SEOBasic–IntermediateKeyword ResearchBasic–IntermediateKeyword MappingBasicInternal LinkingBasic–IntermediateExternal LinkingBasicKeyword Gap AnalysisBasicCompetitor Keyword ResearchBasic–IntermediateCompetitor Keyword AnalysisBasicSearch Intent AnalysisBasicContent SEOBasicSEO AuditBasicTechnical SEOBasicGoogle Search ConsoleBasicGoogle Analytics / GA4BasicSEO ReportingBasicExcel / Google SheetsBasic–IntermediatePreferred SEO Tools





Knowledge of any of the following will be an advantage:

- Google Search Console
- Google Analytics / GA4
- Google Keyword Planner
- Google Trends
- Ahrefs
- SEMrush
- Ubersuggest
- Screaming Frog
- Google Sheets / Excel

Candidates do not need expertise in all tools. Solid fundamentals and the ability to learn tools quickly are more important.

Additional Skills

- Good analytical ability
- Basic understanding of search engine algorithms
- Good English reading and writing skills
- Ability to understand search intent
- Attention to detail
- Ability to work with Excel/Google Sheets
- Willingness to learn new SEO tools and techniques
- Ability to follow SEO processes and maintain documentation

Key Performance Indicators (KPIs) The candidate's performance may be evaluated on:
- Number of pages optimized
- Keyword research quality
- Keyword mapping accuracy
- Internal linking implementation
- SEO errors identified and resolved
- Competitor research quality
- Keyword-gap opportunities identified
- Content briefs prepared
- Organic keyword growth
- Improvement in organic traffic
- Timely completion of SEO tasks
- Accuracy of SEO reports

Education Minimum: Graduate in any discipline.

A degree/diploma in Marketing, Digital Marketing, Computer Science, IT, Business or a related field will be an advantage.

Who Should Apply?

This role is suitable for candidates who:

- Have 0–2 years of SEO experience
- Have completed an SEO course and want practical experience
- Understand basic SEO concepts
- Can perform keyword research independently
- Are comfortable working with spreadsheets and SEO tools
- Want to build a career in SEO and Digital Marketing

Important We are looking for practical SEO understanding rather than certificates.

Candidates may be asked to complete a short practical SEO assignment/test during the recruitment process.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Junior SEO Executive (Ambala)
🏢 E Crop System
📍 Ambala