Technical Content Writer and Strategist

Location: Pune

Experience: 35 Years

About the Role

- We are looking for a Technical Content Writer and Strategist to own the end-to-end content function forour marketing team.
- This role requires someone who can understand complex technologies and transform them into compelling, easy-to-understand content for the brand, customers, prospects, and internal stakeholders.
- You will work closely with Product, Delivery, Sales, Customer Success, and Leadership teams to develop content that drives brand awareness, demand generation, sales enablement, customer education, and thought leadership.
- Beyond writing, you will be responsible for developing the company strategy, maintaining the content calendar, and ensuring consistent messaging across all channels.
- This role is ideal for someone who combines technical aptitude, exceptional storytelling, strategicthinking, and a solid understanding of B2B SaaS and Enterprise IT.

Technical Content Creation (Formats) Create high-quality content across multiple formats, including:

- Website pages
- Solution and service pages
- Landing pages
- Product pages
- Blogs and thought leadership articles
- Case studies and customer success stories
- White papers
- eBooks
- Solution briefs
- Brochures
- Flyers
- One-pagers
- Sales presentations
- Sales pitch decks
- Proposal content
- Webinar presentations
- Webinar scripts
- Podcast scripts
- Video scripts
- Battle cards
- Competitive comparison documents
- Customer presentations
- Email campaigns
- Newsletters
- Social media content
- Infographics
- Press releases
- Award submissions
- Internal enablement documentation
- Knowledge base articles




- Customer onboarding content
- Event collateral
- Campaign messaging

Key Responsibilities Content Strategy & Planning

- Own and execute the company's content strategy aligned with business objectives, marketing

campaigns, product launches, and sales priorities.
- Develop and manage the annual, quarterly, and monthly content calendar.
- Identify content opportunities across the buyer journey, from awareness and consideration to

decision-making and customer retention.
- Work closely with marketing and business stakeholders to prioritize content initiatives based on

business goals. Leadership & Thought Leadership Content

- Develop thought leadership content for company executives and leadership teams.
- Manage executive LinkedIn content, including posts, articles, and profile updates.
- Write executive blogs, opinion pieces, keynote content, webinar narratives, and speaking notes.
- Create content that strengthens leadership positioning within the Enterprise IT and SaaS ecosystem.
- Ensure leadership messaging aligns with the company's products, services, and strategic direction

Technical Collaboration

- Collaborate with Product Managers, Architects, Consultants, Engineers, Delivery teams, Sales Customer Success, and Marketing teams.




- Interview subject matter experts to extract technical knowledge and convert it into customer- focused content.
- Develop messaging for new products, service offerings, customer success stories, partnerships, and technology updates.
- Translate complex technical concepts into simple, engaging, and business-focusedcommunication.

Research & Industry Insights

- Conduct in-depth market, customer, industry, and competitor research.
- Stay updated with emerging technologies and market trends across -Cloud, AI, DevOps, ITSM,Agile, PPM, Project Management, and Digital Transformation.
- Produce original thought leadership backed by research and industry insights.
- Analyze competitor messaging and identify opportunities for differentiation.

SEO, AEO & AI Content Optimization

- Create SEO-optimized content aligned with keyword strategy and search intent.
- Develop content optimized for AI-powered search experiences, including Answer EngineOptimization (AEO) and Generative Engine Optimization (GEO).
- Structure content for AI search engines, featured snippets, semantic search, and conversationalqueries.
- Continuously optimize existing content to improve search visibility, engagement, and conversions.

Sales & Marketing Enablement Partner with Sales and Marketing teams to create content that accelerates the sales cycle, including:

- Sales decks
- Proposal content
- Solution messaging
- Product positioning
- Battle cards
- Competitive intelligence
- Customer presentations
- Campaign assets
- Webinar content
- Event presentations
- Customer-facing collateralRole & responsibilities

📌 Junior Content Strategist (Pune)
🏢 enreap
📍 Pune