Role Overview Bhumi World is seeking a seasoned HR Head to lead the Human Resources function and drive a high-performance culture. The role requires strong expertise in KRA/KPI frameworks, especially tailored to real estate functions such as sales, channel partners, and site operations.

Key Responsibilities 1. HR Strategy & Leadership • Align HR strategies with business growth, sales targets, and project timelines • Act as a strategic partner to leadership • Drive a performance-driven and accountable work culture 2.

Performance

Management (Core Focus Area) • Design and implement KRA &

- KPI frameworks across departments • Align individual and team KRAs with business objectives • Drive the complete performance cycle: goal setting, reviews, and appraisals • Monitor productivity, identify gaps, and implement PIPs 3. Real Estate–Specific KPI Implementation Develop and track KPIs across key business functions: Sales Team KPIs • Lead-to-site visit conversion ratio • Site visit-to-booking conversion ratio • Monthly/quarterly sales targets vs achievement • Revenue generated per sales executive • Inventory movement / unit sales velocity Channel Partner / Broker KPIs • Active broker engagement ratio • Broker-wise sales contribution • Conversion ratio from channel partners • Repeat business from brokers • New broker onboarding and activation rate Site &
- Operations KPIs • Footfall at project sites • Customer walk-in to closure ratio • TAT (Turnaround Time) for customer query resolution • Project staffing efficiency Marketing &




- Lead Generation KPIs • Cost per lead (CPL) • Lead quality score • Campaign-to-conversion ratio • Digital vs offline lead performance • Work closely with department heads to ensure KPI adoption and tracking • Build dashboards and reporting systems for leadership visibility 4. Team Management • Lead and mentor the HR team • Define KRAs for HR team members and track performance • Ensure timely execution of HR deliverables 5. Recruitment &
- Talent Acquisition • Manage end-to-end hiring for sales, CRM, marketing, and operations roles • Improve hiring turnaround time and candidate quality • Build a strong pipeline for high-performing sales talent 6.

Employee

Engagement & Retention • Drive engagement initiatives across sites and offices • Handle grievances and conflict resolution • Monitor attrition, especially in sales teams, and implement retention strategies 7. HR Operations & Compliance • Oversee payroll inputs, attendance, and leave management • Ensure compliance with labor laws, ERP systems, and company norms • Maintain employee records and documentation 8.

Policy

Development • Develop and update HR policies and SOPs • Ensure alignment with industry practices and legal requirements Key Skills &

Competencies • Solid expertise in KRA/KPI design (especially real estate sales & broker models) • Data-driven mindset with strong analytical skills • Leadership and stakeholder management • In-depth knowledge of labor laws and HR compliance • Experience in real estate or high-volume sales-driven environments preferred

📌 HR HOD (Bhiwandi)
🏢 Bhumi Associates
📍 Bhiwandi