KEY RESPONSIBILITIES

1. Revenue & Profitability Ownership (Planning → Delivery)

● Own D2C revenue and profitability targets (CM2 / contribution margin / ROAS efficiency, as

●

●

defined).

Build monthly/weekly growth plans, channel budgets, and SKU/category level pushes.

Drive trade-offs across scale vs efficiency with clear business reasoning.

1. Performance Marketing: Meta + Google (Core)

● ●

●

Manage acquisition and scaling across Meta (prospecting, retargeting) and Google (Search,

PMax/Shopping, YouTube if applicable).

Own structure: campaigns, audiences, bidding, creatives rotation, landing page mapping, and measurement hygiene.

Run a rigorous experimentation pipeline: hypotheses → tests → learnings → scale decisions.

1. Conversion Rate & Funnel Optimization (CRO)

● ●

Own onsite funnel performance: PDP → ATC → checkout → payment success.

Partner with design/content to improve PDPs, creatives, messaging, and site merchandising for conversion.

●

Use analytics to identify drop-offs and fix them with prioritised actions.4) Retention & LTV (Basics that move the needle)

●

Improve repeat rate through lifecycle levers: email/WhatsApp, offers, bundles,



subscriptions (if relevant).

●

Build and execute retention calendars and audience segmentation with transparent targets.

1. Creative & Landing Page System

● Translate insights into clear creative briefs (angles, hooks, claims, formats) and landing page requirements.

●

Build a repeatable creative testing engine (winners/losers, learnings by persona, offer, format).

1. Reporting, Insights & Leadership Cadence

● Maintain dashboards for spend, revenue, CAC, ROAS/MER, contribution margin, cohorts, CVR,

●

●

AOV, LTV.

Run weekly business reviews with crisp insights, decisions needed, and next actions.

Identify risks early (tracking issues, creative fatigue, rising CAC, stock-outs) and course-correct fast.

1. Cross-functional Execution

● ●

Work tightly with Supply/Ops for availability and with Finance for margin visibility.

Coordinate with design/content/tech to ship high-impact changes without slowing down growth.

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits

- Health insurance
- Provident Fund

Work Location: In person

📌 GrowthC) Associate (Delhi)
🏢 talentpax solutions
📍 Delhi