Strategy & Positioning

- Design and execute a scalable Go-To-Market strategy across cybersecurity service lines (VAPT, SOC-as-a-Service, Cloud/Network Security, DPDP Compliance, GRC)
- Build ICP definitions, buyer personas, and positioning frameworks tailored to enterprise, mid-market, and BFSI/PSU buyers
- Support leadership with market intelligence, competitive benchmarking (e.g., vs. peer CERT-In empanelled firms), and pricing strategy
- Build and evolve repeatable GTM playbooks, SOPs, and campaign frameworks reusable across service lines and geographies

Full-Funnel & Demand Generation

- Build and optimize full-funnel growth strategy across acquisition, activation, conversion, and retention
- Develop structured sales & marketing funnels aligned to enterprise, long-cycle B2B buyers
- Lead demand generation campaigns across digital, outbound, content, partnerships, and event-led channels
- Drive Account-Based Marketing (ABM) strategy and execution for enterprise deal pipelines, including ABM trackers and delegate discovery for flagship events (GISEC, GITEX, VivaTech-style summits)
- Own a first-100-SQLs style pipeline strategy for new territories or service lines, with explicit MQL SQL Deal conversion ownership

Paid, Organic & Event-Led Growth

- Plan and manage paid media (Google Search, LinkedIn Ads) across US, Europe, and GCC markets
- Build organic content calendars spanning LinkedIn, X, Instagram, Facebook, and email rotated across core service lines
- Design event/ABM GTM strategy for global cybersecurity and B2B summits ICP playbooks, outreach templates, and post-event pipeline conversion

RevOps, Reporting & Sales Alignment

- Optimize CPL, CAC, funnel conversion rates, and revenue attribution models
- Collaborate with sales leadership to improve MQL SQL Deal closures and shorten enterprise sales cycles




- Select and operate the appropriate martech/GTM stack (CRM, automation, ABM tooling) suited to a Lean, Growth, or Scale-stage engagement
- Deliver structured, board-ready reporting on campaign performance and pipeline health

KeySkills

- Go-To-Market (GTM) Strategy & Fractional CMO Leadership
- Growth Marketing & Demand Generation
- B2B Performance Marketing (Google Search, LinkedIn Ads)
- Funnel & Revenue Operations (CPL, CAC, MQL/SQL attribution)
- Account-Based Marketing (ABM) & Enterprise Pipeline Acceleration
- Marketing Automation & CRM Strategy (e.g., HubSpot or equivalent)
- Enterprise & Mid-Market Sales Alignment / Long-Cycle B2B Sales
- Event-Led GTM & Global B2B Summit Strategy
- Cybersecurity / SaaS / IT Services Domain Marketing (Strongly Preferred)

Desired profile of the candidate Candidates are assessed against KCyber's internal GTM evaluation framework, weighted across the following dimensions:

- Strategic GTM Ownership Proven experience building GTM strategy from zero to scale, ideally as a fractional CMO/growth partner or senior in-house GTM lead
- Demand Gen & Funnel Execution Hands-on experience running full-funnel, revenue-backed campaigns with demonstrable CPL/CAC and MQLSQLDeal outcomes
- Enterprise Sales Cycle Fluency Comfort working within long, multi-stakeholder enterprise sales cycles and ABM-led pipelines
- Channel Breadth Working knowledge of paid, organic, outbound, partner-led, and event-led growth motions
- Domain Relevance Prior experience in Cybersecurity, SaaS, IT Services, or Enterprise Tech is strongly preferred
- Execution Leadership Strategic thinker who can also execute comfortable owning deliverables end-to-end, not just advising
- Tooling Maturity Familiarity with GTM/martech stacks appropriate to Lean, Growth, or Scale-stage engagements

📌 Go-To-Market (GTM) Consultant (Nagpur)
🏢 KCyber Experts
📍 Nagpur