Job Purpose

We are looking for an experienced and commercially driven General Manager – B2B Gold Jewellery to lead and scale our B2B gold jewellery business. The role will be responsible for driving wholesale sales, developing and managing key jewellery retailer/dealer relationships, expanding the distribution network, improving business profitability, and ensuring strong market presence.

The ideal candidate should have strong experience in B2B gold jewellery, wholesale jewellery sales, dealer/distributor management, gold pricing, inventory, collections, and team leadership.

Key Responsibilities1. B2B Sales & Business Development

- Develop and execute the B2B sales strategy for gold jewellery.
- Achieve monthly, quarterly, and annual sales and revenue targets.
- Expand the wholesale/dealer/distributor network across assigned markets.
- Identify and develop new business opportunities with jewellery retailers and chains.
- Build long-term relationships with key B2B customers.
- Drive repeat business and increase customer share of wallet.

1. Key Account Management

- Manage relationships with major jewellery retailers, wholesalers, distributors, and institutional buyers.
- Negotiate commercial terms, pricing, credit limits, and business agreements.
- Ensure high customer satisfaction and timely resolution of commercial issues.
- Monitor customer-wise sales, outstanding payments, margins, and business potential.

1. Gold Jewellery Market Management

- Maintain strong knowledge of gold prices, jewellery market trends, making charges, wastage, margins, and competitive pricing.
- Monitor competitor pricing, product ranges, schemes, and market activities.
- Provide management with market intelligence and recommendations.
- Develop commercially competitive pricing and product strategies.

1.



Product & Merchandising Coordination

- Work closely with design, production, merchandising, and procurement teams.
- Identify market demand and recommend recent product collections.
- Ensure the right product mix based on customer requirements and regional trends.
- Monitor slow-moving and fast-moving inventory.
- Support product assortment planning for B2B customers.

1. Revenue & Profitability

- Own the overall B2B business revenue and profitability.
- Monitor gross margins, contribution margins, discounts, making charges, and commercial terms.
- Develop strategies to improve sales profitability.
- Control unnecessary discounts and commercial leakages.
- Prepare annual business plans and sales forecasts.

1. Team Leadership

- Lead and manage the B2B sales and business development team.
- Set individual and team targets and review performance regularly.
- Coach the sales team on customer acquisition, negotiation, product knowledge, and relationship management.
- Build a high-performance and target-oriented sales culture.
- Conduct regular market visits with the sales team.

1. Dealer & Distributor Network

- Develop new dealers, distributors, and retail partners.
- Establish territory-wise business expansion plans.
- Define dealer performance parameters and commercial policies.
- Monitor dealer stock, sales, payments, and credit exposure.




- Strengthen channel loyalty through structured schemes and relationship programs.

1. Credit & Collections

- Ensure disciplined credit management across B2B customers.
- Monitor customer outstanding and ageing reports.
- Coordinate with finance and sales teams for timely collections.
- Minimize overdue payments and credit risk.
- Approve or recommend credit limits within company policy.

1. Inventory & Operations

- Coordinate with production and operations teams to ensure timely order fulfilment.
- Monitor inventory availability against B2B demand.
- Ensure accurate stock allocation and order execution.
- Work with operations teams to reduce stock ageing and inventory blockage.

1. Business MIS & Management Reporting

- Prepare and review daily, weekly, and monthly B2B sales reports.
- Track:
- Sales & revenue
- Gross margin
- Customer acquisition
- Dealer productivity
- Collection efficiency
- Outstanding ageing
- Product/category performance
- Inventory movement
- Territory-wise performance
- Present business performance and strategic recommendations to senior management.

Key Performance Indicators (KPIs)
- B2B Sales Revenue & Growth
- Gross Margin / Contribution Margin
- New Dealer & Retailer Acquisition
- Existing Customer Retention
- Customer-wise Revenue Growth
- Collection & Outstanding Control
- Dealer Productivity
- Inventory Turnover
- Product-wise Sales Performance
- Territory Expansion
- Sales Team Productivity
- Overall B2B Business Profitability

Candidate Profile

Education:

MBA/PGDM in Sales & Marketing, Business Management, or equivalent qualification preferred.

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Provident Fund

Work Location: In person

📌 General Manager (Rajkot)
🏢 VK Precious
📍 Rajkot