Role purpose

- Execute business plans to meet or exceed our financial objectives

- Develop collaborative partnerships platforms with our growers/channel

- Develop productive working relationships with key customer contacts in a positive way.

- Leverage customer insights and partnering with customers to input into the development of a joint business plan.

Accountabilities

Business accountabilities

Field Marketing Manager will be responsible for

- Lead deployment of Divisional Crop Campaign strategy in assigned BM area.

- Drive the Campaign Management Process (Planning, Execution Review) in a robust manner to achieve quick establishment achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area.

- Drive NPI pre-launch activities to build a confidence with growers channel partners thru pre-launch demos showcasing in assigned BM area

- Deploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of AP and MDO budgets quick awareness to conversion journey for NPIs Core Brands.

- Support strong business contribution and profitable growth through judicious use of people and financial resources available. (TMs/MDOs)

- Monitor market intelligence, share customer insights with DMM to be part of Campaign plan.

- Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.

- Drive execution excellence with BMs TMs in grower facing channel facing activities/other excellence initiatives/ capability linked initiatives.

- Ensure creation of robust MLP by TMs support execution of Campaign in identified high potential villages to capture bigger value with strong linkage with retailers plans SoW.

- Drive Retailer Reach SoW thru NPI Core Brands value proposition thru Retailer Loyalty Program Sumridhi in assigned BM area. Qualifications

Knowledge, experience capabilities

Critical knowledge

- Sales and Marketing principles, particularly around Campaign Management, Grower,



Channel management and Marketing communications

- Understanding of Agri and Rural Marketing concepts and methods

- Understanding of grower/retailer behaviours

- Understanding of the digital systems required to implement the Campaign initiatives

- Understanding of the xl/other tools to help in analysis.

- Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives

Critical experience

- Proven track record in in Sales, Sales Marketing Management (minimum 3-4 years)

- Experience of managing the Campaigns BTL touchpoints, launch of NPIs with Retailers /growers.

- Proven influencing skills.

- Proven track record in being a positive team player and team management skills

- Strong ability to understand customer needs, structure and business drivers

Critical technical, professional and personal capabilities

- Coordination with TMs BM other Sales team members within a particular division

- Influencing capability at Divisional level

- Handling pressure of multiple stakeholders

- Right attitude go getter approach

- Proactive approach

Critical leadership capabilities.

- Sets ambitious strategic goals

- Communicates with impact

- Leads change and holds ambiguity

- Builds a culture of innovation

- Focuses on customers

- Manages for performance

- Develops people, organization and self

- Collaborates across boundaries

Critical success factors key challenges (KPIs)

- BM area Campaign NPI initiatives aligned to organisational objectives

- Achievement of Campaign objectives of Speciality Portfolio in assigned BM area

- Success of Campaign initiatives across NPI Core Brands in assigned BM area

- Increase SoW with growers/retailers with Campaign initiatives in assigned BM area

- Create Brand Promoters for NPIs Core Brands in assigned BM area

- Feedback of the stakeholders in assigned BM area.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Field Marketing Manager (Yavatmal)
🏢 MICRONET SOLUTIONS
📍 Yavatmal