: Digital Marketing Executive Social Media Marketing

Job Title: Digital Marketing Executive – Social Media Marketing

Department: Marketing

Employment Type: Full-time

Experience: 1–3 years

Location: Madurai

About the Role

We are looking for a creative, analytical, and results-driven Digital Marketing Executive specializing in Social Media Marketing to manage and grow our social media presence across relevant digital platforms.

The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, paid campaigns, and digital marketing analytics. You will be responsible for developing and executing social media strategies that increase brand awareness, engagement, website traffic, leads, and conversions.

Key Responsibilities

- Develop and execute social media marketing strategies aligned with overall business and marketing objectives.
- Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X, as relevant to the business.
- Create and maintain monthly/weekly social media content calendars.
- Create and publish engaging posts, reels, stories, videos, carousels, and other social media content.
- Monitor social media trends, competitor activities, hashtags, and emerging content formats.
- Manage day-to-day community engagement, including comments, messages, and audience interactions.
- Plan, execute, and optimize paid social media campaigns to achieve defined marketing objectives.
- Monitor campaign performance, budgets, reach, engagement, leads, conversions, and ROI.
- Track social media performance using platform analytics and tools such as Google Analytics, Meta Business Suite, and other marketing platforms.
- Prepare regular performance reports and provide actionable insights for improving campaigns and content.
- Conduct audience research and identify opportunities to increase reach and engagement.
- Collaborate with the SEO, content, sales,



and design teams to support integrated digital marketing campaigns.
- Stay updated with social media algorithms, platform updates, digital marketing trends, and best practices.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
- 1–3 years of experience in social media marketing or digital marketing.
- Strong understanding of major social media platforms and their content formats.
- Hands-on experience with Meta Ads Manager/Facebook Ads and social media analytics.
- Good knowledge of content marketing, audience engagement, and social media strategy.
- Excellent written and verbal communication skills.
- Creative mindset with strong attention to detail.
- Basic knowledge of Canva or similar design/content creation tools is an advantage.
- Ability to analyze campaign data and translate insights into actionable improvements.
- Good organizational and time-management skills.

Key Performance Indicators (KPIs)
- Social media reach and follower growth
- Engagement rate
- conversion ratio
- Content performance
- Website traffic generated through social media
- Leads and conversions
- Paid campaign ROI/ROAS
- Cost per lead/acquisition
- Community response and engagement
- Overall brand visibility and online presence

Preferred Qualities
- Creative thinker with a robust sense of current social media trends.
- Data-driven approach to decision-making.
- Proactive and willing to experiment with new content ideas.
- Ability to manage multiple campaigns and deadlines.
- Strong interest in digital marketing, social media, and emerging platforms.

What We Offer
- Opportunity to work on diverse digital marketing campaigns.
- A creative and collaborative work environment.
- Opportunities for professional growth and skill development.
- Exposure to social media strategy, paid advertising, analytics, and brand building.

To Apply: Please share your CV along with relevant examples of social media campaigns, content, or portfolios, if available.

📌 Digital Marketing Executive (Madurai)
🏢 Marwa
📍 Madurai