Position: Associate Creative Director – Copy

Experience: 8–10 Years

Location: Mumbai (Lower Parel)

Company: Anvis Digital

Website: https://anvisdigital.com/

ABOUT THE ROLE:

The Associate Creative Director – Copy is a strategic thinker and master storyteller who brings together campaign planning, creative strategy, and compelling copywriting.

This role goes beyond the brief, crafting inspiring, insight-led campaigns that deliver measurable impact while shaping the creative voice of brands. You will lead and mentor a team of copywriters while driving ideas that cut through the clutter across digital and social ecosystems. You will also play a key role in contributing to and leading creative pitches for prospective clients.

KEY RESPONSIBILITIES:

Creative Thinking & Writing

- Lead the conceptualization and execution of integrated campaigns across social, digital, and content ecosystems
- Translate brand and creative strategy into powerful and effective communication
- Craft compelling narratives and storytelling across formats
- Ensure consistency, quality, and originality across all written outputs
- Write and oversee short-form and long-form copy, including scripts and editorial content
- Think beyond formats such as video, content, and editorial, bringing ideas to life across mediums
- Create, adapt, and repurpose content for multiple platforms and audiences
- Stay updated on trends, culture, and conversations to identify real-time content opportunities
- Demonstrate a strong understanding of Gen Z tone, behaviour, and content consumption

SOCIAL MEDIA EXPERTISE:

- Optimize content, tone, messaging, and language based on audience behaviour and platform nuances
- Leverage social media insights,



including reach, engagement, and performance metrics, to refine content strategies
- Collaborate with analytics teams to continuously improve creative effectiveness

LEADERSHIP, PROJECT MANAGEMENT & PITCHES:

- Lead, mentor, and inspire a team of copywriters to deliver high-quality creative work
- Collaborate with internal teams, client leads, and cross-functional stakeholders to develop strong concepts from brief to execution
- Drive creative excellence while ensuring timelines, quality, and strategic alignment
- Balance brand voice with consumer relevance and education
- Contribute to and lead new business pitches, from idea generation and storytelling to the presentation of creative concepts
- Develop and lead pitch decks, campaign narratives, and big ideas for prospective clients
- Contribute to or lead large-scale, integrated, pan-India campaigns

WHAT YOU NEED TO SUCCEED: Role-Specific Skills & Experience:

- Proven experience in leading and delivering integrated creative campaigns
- Strong command of storytelling, brand voice, and content strategy
- Hands-on copywriting expertise with a sharp creative instinct
- Experience participating in or leading client pitches and new business presentations
- Deep understanding of digital, social media, and content ecosystems

Personal Attributes:

- Confident and agile in fast-paced, energetic environments
- Passionate storyteller and inspiring creative leader
- Self-driven with the ability to work independently
- Collaborative, open-minded, and solution-oriented
- High level of professionalism and discretion
- Proactive, enthusiastic, and team-first mindset

Pay: ₹500,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Creative Lead – Copy & Content (Parel)
🏢 Anvis Digital
📍 Parel